Sustainable Homewares

Helen Milan curates beautiful, functional, and earth-friendly goods for home and travel from small-batch makers and independent manufacturers. The store’s core collection is a zero-waste line of products, which aims to replace single-use plastics across all functions of the everyday household. At the core of Helen Milan’s philosophy is the idea that "a thing bought should be a thing kept."

After successfully launching and building their business, Helen Milan saw an opportunity to improve their e-commerce experience with an emphasis on mobile. They also sought to improve the stability of their platform to allow for easier connection with their shipping partners.

Using Helen Milan’s existing clean and minimalist brand standards, our team migrated their Woocommerce site to a Shopify-based site using a mobile-first philosophy. The new site features improved navigation, allowing the user to more easily find products within collections, as well as a more prominent blog placement. Expanding the site both in content and in its actual width allowed us to create a structure for content that in no way obstructs their current curation process.

Following the migration, our work has focused on improving lead capture through welcome popups, collecting user reviews, and improving back-in-stock functionality.