Helen Milan was an early leader in the green home goods space and built a strong business over several years by curating beautiful, functional, and earth-friendly goods for home and travel from small-batch makers and independent manufacturers.
Helen Milan came to us looking for a site migration and refresh, specifically to solve issues around integration and mobile-first functionality. Beyond the technical aspects, we saw an opportunity to better organize Helen Milan’s product catalog, allowing for superior product discovery within interest categories, as well as a chance to highlight Helen Milan’s excellent blog content and photography.
We were able to create a seamless migration experience for Helen Milan and her team, maintaining customer order and address information, as well as building out a beautiful and performant mobile-optimized shopping experience.
Based on this foundation, Helen Milan was able to double down on customer acquisition as well as shipping automation to create a streamlined business.
