A Portland, Maine Ecommerce Agency

Some agencies chase trends. Others make big promises. We simply solve complex problems. First Pier was born in Portland, Maine with a simple idea: that remarkable ecommerce solutions come from asking better questions, taking time to get things right, and actually enjoying the journey together.

A woman sitting at a table with a sheet of paper
A woman is writing on a white board
A group of people walking down a sidewalk
A man sitting at a desk using a laptop computer
A group of people sitting around a wooden table
A woman standing in front of a mirror talking to another woman
A man standing next to a woman sitting at a desk
A man and a woman sitting at a table with a laptop
A man standing in front of a mirror in a room

Our story is one of steady growth and purposeful evolution. What started as a commitment to helping local businesses navigate e-commerce has grown into a full-service digital consultancy, tackling everything from enterprise system integrations to brand transformations. But while our capabilities have expanded, our core philosophy hasn't changed: we deliver thoughtful, lasting solutions by truly understanding our clients' businesses.

Today, our team brings together strategists, developers, designers, and problem-solvers who share a common belief: that the best digital solutions come from combining technical expertise with genuine human connection. Whether we're helping a local outdoor retailer weather a pandemic or launching a national brand's e-commerce presence, we bring the same level of strategic thinking and careful execution to every project.

You'll find that same balance of professional excellence and authentic relationships reflected throughout our culture, approach, and leadership. We invite you to learn more about who we are, how we work, and why clients choose to grow with us.

A white desk with a laptop computer on top of it

Our Values

Strategic Partnership
A bright blue hand drawn plus sign

We believe in building lasting relationships based on trust and mutual respect. Our collaborative approach means working with clients who value strategy and understand their business deeply.

Structured Solutions
A bright blue hand drawn plus sign

We approach every challenge with careful consideration, believing that well-structured problems lead to effective solutions. Our team values thoughtful, steady progress over quick fixes.

Community & Connection
A bright blue hand drawn plus sign

As active members of our Portland, Maine community, we bring our whole selves to work. We're experienced professionals who remain approachable, combining expertise with genuine human connection.

Our Approach

We believe in charting the right course from the start. Our approach begins with understanding where you want to go, then mapping the most efficient path to get there. No scope creep, no rushed decisions—just steady progress toward clear goals. We bring deep technical expertise and strategic thinking to every project, whether it's integrating complex systems or crafting compelling customer experiences. And while we take our work seriously, we believe the best partnerships happen when you actually enjoy working together. Think of us as an extension of your team: we handle the technical navigation while you steer the ship.

A bright blue hand drawn scribbly wave that is part of First Pier's brand colors and patterns
A man sitting at a desk talking to a womanA woman sitting at a white table writing on a piece of paperA desktop computer sitting on top of a desk

Our Culture

Three people sitting at a table with a laptop

We're a team of curious minds who get excited about solving complex problems. Based in Portland, Maine, we've built a culture that values deep work and real connections in equal measure.

Our office runs on a steady supply of creativity, collaboration, and yes, quite a bit of caffeine. We believe in taking our work seriously without taking ourselves too seriously. That means maintaining high standards while keeping our egos in check, asking tough questions while staying approachable, and celebrating wins (both big and small) as a team.

Flexibility and focus shape how we work. Some days that means heads-down problem-solving, other days it's all about client collaboration. We respect each other's time and space while staying connected and supportive. And while we're proud of our Portland roots, our team's hybrid approach lets us bring together the best talent and serve clients wherever they are.

A man and a woman sitting at a table with a laptop

Our Team

At Helm Digital, our leadership team brings together decades of experience in ecommerce, development, and strategic growth. We've built our reputation by solving complex challenges for businesses of all sizes, from local Maine retailers to national brands. What sets us apart isn't just our technical expertise—it's our commitment to understanding the unique story behind every business we serve.

Steve Pogson

Steve Pogson

Founder & Principal / Lead Strategist

Rebecca Falzano

Rebecca Falzano

Principal / Content & Creative Director

Martin Connelly

Martin Connelly

Principal / Digital Director

Brittany Paolino

Brittany Paolino

Director of Accounts

Leanne Ouimet

Leanne Ouimet

Director of Implementation

Emily Gosselin

Emily Gosselin

Art Director

Samuel Cousins

Samuel Cousins

Lead Developer

Chandler Hartigan

Chandler Hartigan

Front End Developer

Brenna Anderson

Brenna Anderson

Designer

Haley Crocker

Haley Crocker

Designer

Conor Wholly

Conor Wholly

Performance Marketing Specialist

Casey Szmyt

Casey Szmyt

Account Specialist

Mia Croney

Mia Croney

Implementation Specialist

Dillon Whitton

Dillon Whitton

Implementation Specialist

Brian Shea

Brian Shea

Digital Strategist