Development & Data

Shopify Plus Optimization

We have been building on Shopify Plus since 2019, which feels like an eon ago. In that time, we've added a few grays, but more importantly, helped our clients add hundreds of thousands, if not millions, of dollars in topline revenue through Shopify Plus functionality. From automated pricing discounts for VIP groups with Shopify Scripts (RIP) to custom functions in checkout, we've worked with our clients to realize significant gains with minimal development—purely by leveraging what Shopify offers. And most recently, we've been excited about Shopify's work with checkout extensibility, markets, and the revamped B2B functions.

Read more about what makes Shopify Plus a good investment in our assessment.


Optimizing Shopify Plus means leaning into the platform's benefits. Implementing B2B creatively and utilizing checkout extensibility are some of the most interesting and effective tools. We’ve also had a lot of success using expansion stores, which few people talk about, as a way to build smaller, purpose-built experiences alongside a brand’s primary domain.


Shopify Plus is increasingly becoming just a pricing tier rather than its own product, and soon Shopify may make more Plus-specific functionality available across the platform. But for now, we offer extensive, detailed knowledge and experience maximizing the added benefits of Plus—like scheduled theme launches. While not all that exciting, they're incredibly useful when you need to launch your promo at 3AM.


Between its scalability, customization, and dedicated support, Shopify Plus is absolutely the best platform for aggressively growing ecommerce businesses, which makes it our best tool to help you grow yours.

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