We’ve already popped off about the importance of email to ecommerce growth. But chances are, you know that. If you’re reading this, you understand how crucial email is and probably wish yours looked just a little bit...better.
It should come as very little surprise—unless this is somehow where you landed on our site (in which case, welcome)—that we approach Klaviyo template design with a keen eye toward building components for a system.
One-off bomber emails might look great, but given the amount of email you should be sending, starting from scratch every time is just not sustainable. And using the same tired template day after day, week after week, is going to bore everyone to death, including you.
Our approach with email template design is to focus on components, building out flexible systems that work as well as they do for long-form, direct-from-the-founder’s-heart messages as they do for holy-moly-we-only-do-this-sale-once-a-year promos.
And because testing is the name of the game, this approach to design also lends itself, especially in flows, to smart, simple A/B testing across our accounts.
Email may win or lose on the quality of subject lines and offers, but good design can turn a good offer into a great one. Building good systems makes good design easy. Just don’t get all excited about emojis in the subject line—that’s so 2022.
