How many business owners do you meet who say, "Yeah, I really don’t care about being able to quantify my business"? Nobody! That's how many. They say if you can’t measure it, you can’t manage it—but really, if you can’t measure it, you can’t make good decisions. And what is life but a series of decisions we make in response to external stimuli? (Whoa, man, what IS life?)
There is nothing exciting about getting good reporting set up, sure, we get that. But isn’t there? Good reports are the ones that can answer your questions and inform your movements—reports that show the relationship between traffic and conversion rate, or between traffic, conversion rate, and AOV.
Most importantly, and we may be acting like a broken record here, but good reporting is a means to an end. Good reporting allows us to say, “That slump you’re seeing? It turns out that happens every year leading up to Mother’s Day.” Good reporting allows us to say, “Actually, that spike in traffic is directly related to someone posting on Reddit. It might be a good idea to go respond in the thread if the sub rules allow it.”
Coupled with analytics is conversion tracking and attribution, which is especially important—especially when you’re running full-funnel multi-channel campaigns.
And suffice it to say, we do it all and think we do it pretty well.
Most analytics focus on site traffic and customers, but we have also spent a good deal of time building out reporting for internal stakeholders like comptrollers, product buyers, boards—you name it. Want to get your top five selling products in your email every morning at 6AM? You got it.
Additionally, our analytics and analysis extend to the good and meaty stuff—from customer cohorts and LTV reporting to churn rates among our subscription clients. This is what we consider the fun stuff (BRB, gotta run out to get some pocket protectors).
