Growth & Marketing

Burroughs says, “When you stop growing, you start dying.” That might be a bit bleak, but that’s what you get when you're obsessed with growth like we are. 

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In all our experience in this business, not once has a prospective client said, “You know what, I’m happy right where we are.” Chances are, you don’t feel that way either.

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So, let’s talk about growth.

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We typically measure growth in terms of revenue, but we’re just as comfortable focusing on CLTV or units sold. Regardless, we approach growth the same way we approach everything else. We start by defining realistic goals, ensuring our focus aligns with yours, and then we break down the steps needed to achieve them.

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Growing ecommerce businesses usually involves acquisition, optimization, and retention. In other words, bringing more customers to the store, optimizing the store to improve conversion and average order value, and then working hard to keep them coming back.

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Thinking about growth this way allows us to divide our focus tactically. For example, we might bring customers in via paid channels, but we understand that for many, the first order might actually come from a welcome email. This holistic view of growth promotes solutions across store channels and leads to steady, forecastable growth for our clients.

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When building customer frequency into growth models, we often look to subscriptions for clients in the consumer packaged goods space—something we’ve specialized in since 2015. As Recharge Partners, we have extensive experience not only implementing subscription products but also migrating platforms, forecasting growth, managing churn, and handling every other aspect of the subscription game.

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In many ways, everything we do is about growth. Although building a Shopify store or crafting a brand identity is vital for growth, they aren't growth generators in isolation. Nevertheless, we consider these services foundational in establishing the groundwork for growth.