A brand isn’t just a logo or a catchy tagline—though those are crucial. It’s about how your customers experience your product, what they feel about your business, and how they share that with others. Our job with branding is to help shape those perceptions.
Our approach begins with a deep understanding of your business. This begins with no less than a million questions and an obsession with uncovering all the things that make your brand, well, your brand. We spend a lot of time getting to know you and your audience and your offerings. By distilling your mission, voice, and who your customers are, we lay the foundation before even touching visual identity.
Central to our process is the concept of building systems and components. A logo and a few colors can grow stale quickly. We create dynamic brand experiences by developing comprehensive libraries of patterns, typography, colors, and supplementary marks. These elements let you authentically communicate your brand, evoking the right emotions—whether that’s excitement, trust, hunger, or any other feeling you want to evoke.
Expanding Brands
Often, we enhance existing brands rather than starting new. Many businesses come to us happy with their logo but wanting more. In these cases, our role involves expanding and refining existing assets, elevating elements to the next level, and finding ways to enhance your brand impact without losing what’s already working.
Executing Brand
Creating websites, designing email templates, crafting compelling copy—these are all ways to present your brand to the world. If Brand is the sum of everything, then every detail matters. That’s why we also focus on refining the minutiae—your transactional emails, packing slips, in-store bags, labels, you name it. Each touchpoint contributes to shaping your brand in the minds of your customers, and we obsess over these details because each interaction is a chance to strengthen your brand’s identity.
