We live in a world overflowing with data: first-party, third-party, zero-party—sales data, analytics, customer activity, usage, and even abusage. So much data. And like every other agency, we, too, are driven by data.
But what does that mean? Is it mad that we are driven? How does it help? What pain points can we solve? These are the better questions.
We turn to data to find answers above all else. Data is fun to manipulate, to dissect, to delve into. We collect it eagerly, but its value lies in the questions it can resolve—questions intimately tied to business objectives.That’s why we always begin with goals or problems and work backwards.
Being data-driven for us means being prepared to abandon strategies that don't meet expected click-through rates. It means pinpointing conversion drop-offs and identifying areas ripe for testing. It means analyzing acquisition versus churn rates to determine where to focus our efforts.
And what does it solve for? Well, to be pedantic–good data with solid analysis charts the course forward, and few things are as helpful as knowing which way to go. To be more specific, we help businesses create desired futures through measurement, adjustment, and action.
Our expertise spans advising on email frequency, marketing expenditures, product expansion, and beyond. Across all these facets, the common thread is clear: solid data and intelligent analysis.
If you’ve been navigating by gut feeling a bit too much, we’re here to help chart a course with something more substantial than a finger in the wind.
