This is a peculiar time in digital marketing—though, to be fair, they all seem peculiar thus far. But this moment feels particularly unusual. We're amidst seismic shifts in the social media landscape, with potential bans on platforms like TikTok looming, and Section 230 changes on the horizon. Major platforms are completely revamping their ad delivery technologies—think Advantage+ on Meta and Performance Max on Google. Privacy changes are rendering traditional audience targeting tactics obsolete, while platforms urge us to trust their evolving AI content capabilities. It's a weird landscape out there.
And yet, marketing remains the linchpin—the perhaps only pathway—to reaching new customers.
So, can we navigate this peculiar and unpredictable frontier? You bet we can.
We specialize in three core channels: Paid Search, Paid Social, and SEO. We've discovered that integrating these channels offers our clients a sustainable, scalable, and somewhat predictable framework for acquiring customers.
The beauty of running these three channels together is their mutual reinforcement—they amplify each other's effectiveness. And since scalability is our mantra, we've yet to reach the limits of growth potential in any of these areas.
But even with our toolbox of tools, strategy begins with goals and data. Our process hinges on our partners' deep understanding of their product economics and historical analytics, alongside realistic expectations for ideal payback periods.
So, we pose questions: How critical is achieving immediate profitability? What constitutes an acceptable Customer Acquisition Cost (CAC)? Would a higher CAC justify scaling production to achieve greater efficiency? Should our focus be on acquiring customers or maximizing revenue? Should we prioritize units sold? What's the profit margin on merchandise?
We ask—incessantly, perpetually. In our strongest partnerships, we merge our years of marketing expertise with our partners' intimate knowledge of their market and products. And we learn continually (just ask us about Jellycat).
Armed with this knowledge and a clear grasp of your financial goals, we follow our proven approach: setting clear objectives, monitoring progress, maintaining open communication, iterating based on insights, and striving for improvement every day.
Now, this is where we could boast about tripling sales for a furniture company in 18 months. But it's equally important to emphasize: we achieved that in collaboration, with clear goals and an allocated ad spend budget. None of this is magic; it's all about dedication—an endeavor we love and excel at.
