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Glossary of Growth

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

A

A

A/B Testing

A/B Testing

Acquisition

Acquisition

Affiliate Marketing

Affiliate Marketing

Application Programming Interface (API)

Application Programming Interface (API)

Average Order Value (AOV)

Average Order Value (AOV)

Average Purchase Frequency (APF)

Average Purchase Frequency (APF)

Average Time on Site

Average Time on Site

B

B

Balanced Scorecards

Balanced Scorecards

Big Data

Big Data

Blended ROAS

Blended ROAS

Blog

Blog

Bounce Rate

Bounce Rate

Brand Awareness

Brand Awareness

Brand Positioning

Brand Positioning

Bundling

Bundling

Business to Business (B2B)

Business to Business (B2B)

Buyer Persona

Buyer Persona

C

C

Call to Action (CTA)

Call to Action (CTA)

Cart Abandonment Rate

Cart Abandonment Rate

Chargeback

Chargeback

Churn Rate

Churn Rate

Click Through Rate (CTR)

Click Through Rate (CTR)

Click-To-Open Rate (CTOR)

Click-To-Open Rate (CTOR)

Clicks Per Mille (CPM)

Clicks Per Mille (CPM)

Closed-Loop Marketing

Closed-Loop Marketing

Content Management System (CMS)

Content Management System (CMS)

Content Marketing

Content Marketing

Content Optimization System (COS)

Content Optimization System (COS)

Contribution Margin

Contribution Margin

Conversion Funnel

Conversion Funnel

Conversion Rate

Conversion Rate

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO)

Cookies

Cookies

Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA)

Cost Per Click (CPC)

Cost Per Click (CPC)

Cost of Goods Sold (COGS)

Cost of Goods Sold (COGS)

Cross Selling

Cross Selling

Crowdsourced Content

Crowdsourced Content

Crowdsourcing

Crowdsourcing

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC)

Customer Data Platform (CDP)

Customer Data Platform (CDP)

Customer Journey

Customer Journey

Customer Journey Mapping

Customer Journey Mapping

Customer Lifespan

Customer Lifespan

Customer Lifetime Value (CLTV)

Customer Lifetime Value (CLTV)

Customer Relationship Management (CRM)

Customer Relationship Management (CRM)

Customer Retention

Customer Retention

Customer Value

Customer Value

D

D

Data Mining

Data Mining

Digital Asset Management (DAM)

Digital Asset Management (DAM)

Digital Commerce

Digital Commerce

Direct to Consumer (D2C)

Direct to Consumer (D2C)

Domain Name

Domain Name

Drop Shipping

Drop Shipping

Dynamic Content

Dynamic Content

E

E

Ebook

Ebook

Editorial Calendar

Editorial Calendar

Email Service Provider (ESP)

Email Service Provider (ESP)

Engagement Rate

Engagement Rate

Enterprise Resource Planning (ERP)

Enterprise Resource Planning (ERP)

European Article Number (EAN)

European Article Number (EAN)

Evergreen Content

Evergreen Content

Exit Rate

Exit Rate

Extract, Transform, Load (ETL)

Extract, Transform, Load (ETL)

F

F

Frequency Capping

Frequency Capping

Fulfillment

Fulfillment

Funnel Abandonment Rate

Funnel Abandonment Rate

G

G

Gateway

Gateway

Global Trade Item Number (GTIN)

Global Trade Item Number (GTIN)

Google Merchant Center (GMC)

Google Merchant Center (GMC)

Google Tag Manager (GTM)

Google Tag Manager (GTM)

Gross Profit Margin (GPM)

Gross Profit Margin (GPM)

H

H

Hard Bounce

Hard Bounce

Heatmap

Heatmap

HyperText Markup Language (HTML)

HyperText Markup Language (HTML)
Hyperlink

I

I

Ideal Customer Profile (ICP)

Ideal Customer Profile (ICP)

Infographics

Infographics

J

J

Javascript

Javascript

K

K

Key Performance Indicators (KPI)

Key Performance Indicators (KPI)

Keyword Ranking

Keyword Ranking

Keyword Research

Keyword Research

Keyword Stuffing

Keyword Stuffing

Keywords

Keywords

L

L

Landing Page

Landing Page

Lead Generation

Lead Generation

M

M

MSRP & MAP

MSRP & MAP

Market Intelligence

Market Intelligence

Market Research

Market Research

Market Segment

Market Segment

Marketing Efficiency Ratio (MER)

Marketing Efficiency Ratio (MER)

Metadata

Metadata

Microconversion

Microconversion

Microsite

Microsite

N

N

N-Gram

N-Gram

Net Promoter Score (NPS)

Net Promoter Score (NPS)

O

O

Objectives and Key Results (OKR)

Objectives and Key Results (OKR)

Off-Page Optimization

Off-Page Optimization

On-Page Optimization

On-Page Optimization

Open Rate

Open Rate

Order Value

Order Value

P

P

Pay Per Click (PPC)

Pay Per Click (PPC)

Pay Per Impression (PPM)

Pay Per Impression (PPM)

Payment Gateway

Payment Gateway

Point of Sale (POS)

Point of Sale (POS)

Product Detail Page (PDP)

Product Detail Page (PDP)

Prospecting

Prospecting

Q

Q

QR Code

QR Code

Qualified Lead

Qualified Lead

R

R

Referrals

Referrals

Retargeting

Retargeting

Retention

Retention

Return On Ad Spend (ROAS)

Return On Ad Spend (ROAS)

Return on Assets (ROA)

Return on Assets (ROA)

Return on Equity (ROE)

Return on Equity (ROE)

Return on Investment (ROI)

Return on Investment (ROI)

S

S

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine Results Page (SERP)

Search Engine Results Page (SERP)

Segmentation

Segmentation

Short Message Service (SMS)

Short Message Service (SMS)

Sitemap

Sitemap

Social Proof

Social Proof

Soft Bounce

Soft Bounce

Squeeze Page

Squeeze Page

Stock Keeping Unit (SKU)

Stock Keeping Unit (SKU)

T

T

Target Audience

Target Audience

Tech Stack

Tech Stack

Top of the Funnel (TOFU)

Top of the Funnel (TOFU)

Total Addressable Market (TAM)

Total Addressable Market (TAM)

Tracking Pixel

Tracking Pixel

U

U

Unique Web Visitors

Unique Web Visitors

Units Per Transaction (UPT)

Units Per Transaction (UPT)

Universal Product Code (UPC)

Universal Product Code (UPC)

Unsubscribe Rate

Unsubscribe Rate

Upselling

Upselling

User Experience (UX)

User Experience (UX)

User Interface (UI)

User Interface (UI)

User-Generated Content (UGC)

User-Generated Content (UGC)

V

V

Viral Content

Viral Content

W

W

Wholesale

Wholesale

Widen the Funnel

Widen the Funnel

Winback Campaign

Winback Campaign

Wireframes

Wireframes

X

X

XML Sitemap

XML Sitemap

Y

Y

Year over Year (YOY)

Year over Year (YOY)

Year to Date (YTD)

Year to Date (YTD)

Z

Z

Zero Cost Strategy

Zero Cost Strategy
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