Paid Search / SEM

E-commerce isn't a field of dreams—you can build it, but without the right promotion, they won't come. That's where our paid search programs come in, forming the backbone of our integrated growth plans and serving as a foundational element in customer acquisition and demand capture.

Our PPC approach for Google and Bing, honed since the AdWords days, aligns with our global strategy: build strong foundations, measure, iterate, and refine.

We could geek out about account structures and tactics—check out our e-commerce PPC basics if that's your jam. But let's focus on the essentials:

We manage Google Ad budgets from $4k to $60k per month, all through our First Pier SEM Process. We build campaigns in concentric circles of specificity, from branded search to funnel-specific campaigns tailored to your products, industry, and competitors.

Crucially, we set goals, measure progress, and report transparently. No black box money holes here—just clear, actionable insights.

A quick rundown of what we offer:

Google Ads
From account setup to ongoing optimization, we've got you covered. Our First Pier SEM Process builds campaigns across all funnel stages, ensuring your investment drives measurable growth.

Google Search Ads
We're all about meticulous account structures and data-driven tactics. Advanced techniques like DSAs for query mining? Check. Strategic brand term exclusions? Double-check. We make every dollar work overtime for customer acquisition.

YouTube Ads
Lights, camera, conversion! We create high-impact video campaigns that demand attention. With precise targeting and continuous optimization, we integrate YouTube seamlessly into your PPC strategy for maximum brand visibility.

Bing Ads
Don't overlook Bing! We apply our proven process here too, optimizing for Bing's unique audience. It's all part of our robust, multi-channel approach to comprehensive reach and growth.