We were going to just put up a GIF or make some crack about welcoming our AI overlords, and honestly, that might have been better—but automation is actually a thing we do. Sometimes with a fairly high degree of complexity, and always with exceptional competence.
Automation is best when a task can be defined with rules—and truly, as long as the logic can fit in a paragraph, the likelihood that it can be automated is quite high. And these automations can do a lot. We could turn on digital snow every time it actually snowed outside our window—which would be cute—but perhaps more importantly, with good data models, we can auto-archive items 60 days after they go out of stock, and only if we know they were a one-time-only product. That’s pretty cool when you think about it. Just kidding. It’s not cool at all. But it is useful!
We use the same tools everyone else uses: Zapier and Make for no-code automations, and Shopify Flow and Arigato for platform-specific actions. We’ve used automations to overcome challenges in source data when our clients are locked into inflexible ERPs. We’ve used automations to enrich orders with past purchase data. We’ve used automations to flag and route orders based on line items. If you have a business reason and articulable logic, we can make it happen. (And, for the record, we do. Welcome the robots, that is.)
