No matter the client, no matter the project, we approach our work thoughtfully, empathetically, and with a sense of purpose. Yeah, duh, who doesn’t, right? This is the part where we make it seem like we have the secret sauce, the rizz, the x factor, if you will. And sure, we think we’re pretty good at what we do–but we also think the how is really important to talk about. And that’s because if anything is going to indicate how we might work together, well, it’s how we work.
If there is a single thing we believe in, to the bottom of our boots, it is a phased approach–in deploying, testing, iterating, and redeploying. This is how we approach website development, how we approach email flow implementation, how we approach marketing testing. Nobody feels great about a minimum viable product, but we fully believe that sometimes you need to get the site update out there, and then worry about the fancy founder story page with the wiggly bits. Every single thing we do is phased–reviewed, improved upon, and deployed again, over and over, forever.
Find an agency website that doesn’t talk about data-driven decision-making. Go on, we dare you. We’re not in the vibes business, and if you’re trying to grow an ecommerce enterprise, neither are you. So yeah, we think data is important. We aim to build measurement and KPIs into our work at every point along the way, not only because it leads to better decision-making, but because it allows us to do that crucial review step in our aforementioned iterative deployments. Good measurement also allows us to work from the same ledger as our partners. If you care about revenue more than anything, and we start obsessing over impressions, this just isn’t going to work out. So clarity around data and measurement is not just a core tenet of our decision-making process, it is foundational to every working relationship we have.
We approach our work collectively and (as much as some of us might wish we were) nobody here is siloed in their department. But more than that, we believe fundamentally that everything is everything–by which we mean that there is no such thing as conversion rate optimization absent a conversation about customer acquisition tactics. And that good design doesn’t happen without first understanding your stated business goals. We work best when we work across problems to build holistic solutions.
Again, go find an agency that doesn’t talk about strategy. No one out here is just shooting from the hip. What’s important when we talk about strategy is that, just like measurement, we should be able to articulate a reason for pretty much everything. If behind every yes were seven no’s, we want to make sure that we’re thinking clearly about first- and second-order goals and potential outcomes–and in practice, that means that we tend to do a ton of work in the early stages of projects by talking, poking, and really getting into what matters and how to prioritize it. It means we ask questions, and sometimes it means that we’ll move slower than a more vibes-based operator, but we find, more often than not, that if we try to cut a corner we’re reminded exactly why the road goes all the way around the boulder stuck right there in the middle.
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