Our Work

Branding for an Indie Hot Sauce Brand

A bottle of beer next to a cutting board with a knife

Evan’s Rockin’ Hot Sauce is an approachable, fun-loving hot sauce built with a DIY-spirit and an understated obsession with quality.

Background

Bleachers saxophonist Evan Smith is a touring musician with a background in kitchens who came to us to help take his indie hot sauce side project to the next level. He’d been making sauce and selling it at the band’s merch table, hand-labeling on the road using stick-on labels and a Sharpie. He came to us wanting a brand that stayed true to those roots but elevated to its own well-deserved rock-and-roll status.

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Branding & Identity
A bright blue flag with the tails facing left
A bright blue flag with the tails facing left
Grocery & Food
A bottle of hot sauce next to a plate of pizza

The Solution

We took inspiration from Evan’s handwritten labels and his love for the ✨  emoji and built a brand that feels fresh and vibrant and, most importantly, true to its backstage beginnings. Deepened with pattern and ingredient-focused iconography, the brand we designed keeps the promise on the label: “no weird stuff.”

The Outcome

We were able to spice up Evan’s home-grown sauce brand and create an online platform that brings the heat.

A collage of photos with a bottle of hot sauce
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A set of brochures with a variety of designs