Hyperlite Mountain Gear is one of the top manufacturers of ultralight outdoor equipment in the world.
As Hyperlite’s catalog expanded beyond its core four packs, there was a major opportunity to refine the direct-to-consumer shopping experience. Working with their internal marketing team, we took on reshaping that experience in just a couple months.
We performed a focused audit and remediation of Hyperlite’s website. Focusing on navigation, the homepage, collection pages, and product detail pages, we were able to increase clarity, offer better objection handling, emphasize social proof, and modernize the shopping experience, while also maintaining a full schedule of product launches and updates.
Our CRO project led to immediate and marked improvement across a variety of KPIs, leading to the most profitable Q4 in company history.
