Hyperlite Mountain Gear makes some of the best outdoor gear in the industry. Based in Biddeford, Maine, Hyperlite is a favorite of professional outdoor athletes, thru-hikers, and weekend warriors.
Hyperlite saw an opportunity to invest in building a data program for better customer segmentation, improved forecasting, and increased visibility into the data that drives their business.
Working with Hyperlite's CMO and key stakeholders, we identified specific needs and KPIs for the program, as well as critical integrations to consider. Following an extensive software discovery process, we helped the Hyperlite team narrow their choices and negotiated a strong first-year contract with their chosen Customer Data Platform (CDP). Integrating the CDP with their tech stack, including Hyperlite's community platform and ERP system, has enabled the company to use predictive modeling to better segment their messages across platforms. This optimization of email and paid social channels has led to years of return on ad spend (ROAS) well above industry standards.
With increased visibility, Hyperlite has successfully:
