Versa Gripps is a family-owned business based in Sorrento, Maine, that has made a significant impact on the fitness world. They are renowned as the inventors of weightlifting straps, widely recognized as the best in the industry by professional bodybuilders and competitive weightlifters.
When we began collaborating, Versa Gripps was already an established multi-channel brand, selling directly to consumers, through wholesale channels, and on Amazon, with a corresponding diverse marketing strategy.
Our collaboration started with a comprehensive audit and an overhaul of their accounts, leading to immediate positive outcomes. Leveraging Versa Gripps's strong brand assets, we expanded their display advertising efforts and ventured into OTT platforms, ensuring consistent returns for our client throughout.
With the support of our growth marketing team, Versa Gripps experienced a significant increase in their DTC and Amazon sales.
