Wyman’s, a leader in the U.S. blueberry market, has been a household name for more than a century, but only recently dipped into the waters of DTC commerce.
Wyman’s came to us with a fractured digital footprint and dreams of something better fitting the quality and legacy of the brand: a site that served their grocery customers, cemented their authority in the frozen fruit space, and importantly, opened up the brand to new, direct-to-consumer spaces.
We worked with the Wyman’s team to build out a new Shopify Plus site, full of rich content with specific functionality around subscription and loyalty programs for their increasingly online customer base.
Working with existing brand elements and marrying them with best-in-class ecommerce UX, we were able to replatform this legacy brand in a matter of months to set them up for decades (one might even say centuries) of future growth.
