Ragged Coast is a nationally recognized maker of fine handcrafted chocolates and baking mixes–and arguably one of our tastiest clients.
When we started working together, Ragged Coast had been pulled left and right by previous contractors and left with a mishmash of poorly defined conversion tracking and almost unusable data.
We revamped Ragged Coast's data connections, leveraging Elevar for server-side tracking and data layer events. This overhaul included setting up connections to a new GA4 property and all pertinent marketing platforms. As a result, we were able to deliver for the client comprehensive data transparency and reporting for campaigns for the first time.
With increased clarity and assurance we were able to increase ad spend by 100%, profitably, in the first year of our engagement.
