Ravenstone sells unique jewelry, thoughtfully curated gifts, and natural wonders to statement-seeking customers, deepening their connection to the everyday magic around them.
When we first collaborated, Ravenstone was operating a thriving Etsy shop specializing in insect-themed jewelry. Our joint efforts led to brand expansion and the launch of a brick-and-mortar presence in Lynn, Massachusetts. Subsequently, we directed our focus towards developing a complementary ecommerce platform on Shopify.
One of our key accomplishments was refining Ravenstone's category structure within their expanded catalog. Our aim was to ensure each collection was clearly delineated yet encompassing enough products to foster engaging and fruitful discussions. This approach resulted in a store layout that felt intuitive and conducive to product discovery.
Additionally, we facilitated the importation of Etsy reviews, enhancing the shop's credibility and providing instant social proof.
Our work significantly enhanced Ravenstone’s ecommerce platform, all while deepening their customers' connection to the enchanting world of unique jewelry, curated gifts, and natural wonders.
