Our Work

Theme Design for Jewelry & Earthly Delights Brand

A laptop with the words ravenstone on the screen

Ravenstone sells unique jewelry, thoughtfully curated gifts, and natural wonders to statement-seeking customers, deepening their connection to the everyday magic around them.

Background

When we first collaborated, Ravenstone was operating a thriving Etsy shop specializing in insect-themed jewelry. Our joint efforts led to brand expansion and the launch of a brick-and-mortar presence in Lynn, Massachusetts. Subsequently, we directed our focus towards developing a complementary ecommerce platform on Shopify.

A bright blue flag with the tails facing left
Branding & Identity
A bright blue flag with the tails facing left
Shopify
A bright blue flag with the tails facing left
Jewelry
A laptop with a website on the screen

The Solution

One of our key accomplishments was refining Ravenstone's category structure within their expanded catalog. Our aim was to ensure each collection was clearly delineated yet encompassing enough products to foster engaging and fruitful discussions. This approach resulted in a store layout that felt intuitive and conducive to product discovery.

Additionally, we facilitated the importation of Etsy reviews, enhancing the shop's credibility and providing instant social proof.

The Outcome

Our work significantly enhanced Ravenstone’s ecommerce platform, all while deepening their customers' connection to the enchanting world of unique jewelry, curated gifts, and natural wonders.

A laptop computer sitting on top of a desk
No items found.
A bright blue hand drawn asteriskA bright blue hand drawn bracket

No items found.