Quick Info on Ecommerce SEO Agencies: - Help maximize visibility of an ecommerce store - Utilize proven SEO methods to increase organic visitors, transactions and profits - Offer specialized services like targeted keyword research, blog content creation, website structure optimization, PR outreach and link building - Bring a wealth of knowledge, skills and experience to strategize and drive sales - Provide regular auditing and reporting of website's SEO performance
Do you wonder why your ecommerce store doesn't generate desired traffic or why competitors always seem ahead in search engine rankings? The secret ingredient to thriving in the digital marketplace is ecommerce Search Engine Optimization (SEO). Driving as much as 35% of a store's revenue, the relevance of SEO for your ecommerce success cannot be overstated.
SEO, the process of optimizing a website to rank higher on search engine results, has the proven potential to push your online store towards prosperity. Being the foundation of 'free traffic', SEO works silently behind the scenes, steadily increasing your online visibility and driving traffic to your website.
At First Pier, we understand the power of SEO, especially in an ecommerce context. We've witnessed first-hand how effective ecommerce SEO can be in increasing organic traffic, sales, and ultimately store revenue. Our expertise in Shopify store optimization, coupled with our deep understanding of SEO, makes us the ideal partner for ambitious ecommerce businesses looking to make a mark in the digital world.
Enjoy the journey through this guide as we take a closer look at SEO's transformative power and how partnering with top-notch ecommerce SEO agencies can set your online store on the path towards exponential growth.
Infographic Description: This infographic highlights three crucial points: the different aspects of SEO – On-page, Off-page, and Technical, the percentage of traffic driven by SEO (35%), and the resulting percentage of a store's revenue from SEO optimized sites (33%). It visually emphasizes the importance of each SEO aspect and their direct impact on traffic and revenue.
Understanding Ecommerce SEO: How It Differs from Regular SEO
At First Pier, we understand that SEO for ecommerce websites is a unique beast. While the foundational principles of SEO hold, the strategies employed for ecommerce sites have their own particularities.
For starters, ecommerce websites are typically larger and more complex than regular websites, with new products added frequently. This necessitates frequent SEO updates for maximum visibility on search engines. It's not just about inserting keywords into your content; it involves a range of tasks such as performing keyword research, including keywords in alt tags, images, meta descriptions, and implementing a schema microdata structure.
One important aspect to note is Page Quality rating. Search engines evaluate how well pages achieve their purpose. For ecommerce websites, product pages should not only sell but also provide information about the product. This can include reviews, shopping, and safety information.
Google's quality guidelines state that for an ecommerce website to receive the highest possible rating, it should have a very high level of E-A-T (Expertise, Authority, and Trust), a very positive reputation, and a satisfying or comprehensive amount of high-quality main content.
It's clear that, compared to regular websites, SEO for ecommerce sites requires a more detailed and frequent approach. But don't be daunted. As an ecommerce SEO agency, we at First Pier have a deep understanding of these rules and best practices to help your store be trustworthy and rank higher in search results.
The complexity of ecommerce SEO underscores why partnering with an expert ecommerce SEO agency is vital. At First Pier, we provide specialized insights and leverage the latest technologies to ensure your ecommerce site stands out in a crowded digital landscape. We're always refining our craft, so you can be assured of continually improving results. After all, your success is our success.
In the next section, let's dig deeper into the key elements of successful ecommerce SEO. From targeted keyword research to ongoing SEO updates, we'll uncover how these elements work together to drive your ecommerce success.
Key Elements of Successful Ecommerce SEO
We all know that SEO is a vital component of any online business. But what exactly does it involve? Let's break it down into six key elements.
Targeted Keyword Research
Keyword research is the cornerstone of SEO. It's about finding the right words and phrases that your customers are using to search for products like yours. At First Pier, our SEO experts use advanced tools like Ubersuggest to identify highly relevant and localized keywords that can improve your site's visibility. The more specific the keyword, the more likely it is to convert a search into a sale.
Optimized Content and Blogging
Content is king in SEO. But not just any content - it needs to be high-quality, unique, and engaging. This is where blogging comes in handy. By generating informative, authoritative content on a regular basis, we can keep your customers engaged while simultaneously improving your site's SEO. And of course, we'll incorporate strong calls to action to direct readers to different areas of your site, thereby improving your click-through rate and increasing your conversion rate optimization (CRO).
Website Structure and Technical SEO
The structure and functionality of your website play a critical role in SEO. This includes everything from the site's design and navigation to its load speed. Here at First Pier, we prioritize both the aesthetics and the functionality of your site. We ensure that your site loads quickly and is responsive, regardless of whether your customers are shopping on their phone, tablet, or computer. And we do thorough market research to optimize your site based on what your customers actually need.
PR Outreach and Link Building
Link building is another critical aspect of SEO. By initiating positive relationships with high authority websites and getting inbound links, we can boost your site's visibility and credibility. Our outreach team connects with relevant content creators in your industry and produces high-quality copy to publish on third-party websites. This way, we can generate content that ultimately leads back to your domain.
Identifying and Fixing SEO Problems
SEO isn't a one-time deal. It requires ongoing maintenance and updates to ensure that your site continues to rank high on search engine result pages. This is why we regularly conduct SEO audits to identify and fix any problems that may be affecting your site's performance. Whether it's broken links, duplicate content, or other technical issues, we've got it covered.
Ongoing Keyword Research and SEO Updates
The world of SEO is constantly evolving, and so should your SEO strategy. That's why, in addition to our initial keyword research, we continually update and refine our strategies to keep up with changing search trends and algorithms. This way, we can ensure that your site remains relevant and competitive in the ever-changing digital landscape.
In summary, successful ecommerce SEO involves a mix of targeted keyword research, quality content, technical optimization, link building, problem-solving, and ongoing updates. As one of the top-rated ecommerce SEO agencies, we at First Pier have the expertise and tools to help you navigate this complex terrain and achieve your online business goals.
The Role of an Ecommerce SEO Agency
An eCommerce SEO agency plays a pivotal role in delivering online success for your business. These SEO experts have a deep understanding of the unique challenges and opportunities that ecommerce businesses face, enabling them to provide specialized services that can elevate your online store to the next level. Let's delve into the five primary roles of ecommerce SEO agencies.
Conducting SEO Audits
A crucial first step in the SEO process is conducting an in-depth audit of your ecommerce website. This audit identifies potential issues that may be hindering your site’s performance in search engine rankings. From technical errors like slow page load times to content issues such as duplicate or irrelevant content, an SEO audit can spot and address problems before they escalate. Our team at First Pier is adept at running comprehensive site audits, using tools like Google's PageSpeed Insights and Mobile-Friendly Test to provide invaluable data about your site's performance.
Optimizing Product Pages
One of the unique aspects of ecommerce SEO is the optimization of product pages. Each product page on your website should be treated as a potential landing page for visitors. To this end, ecommerce SEO agencies focus on optimizing title tags, meta descriptions, images, and URLs using relevant keywords. This process makes your product pages more visible to search engines and more appealing to potential customers.
Developing Content Strategies
Quality content is a cornerstone of effective SEO. Ecommerce SEO agencies help develop content strategies aimed at attracting and engaging your target audience. This could include creating blog posts, guides, and product descriptions that are SEO-friendly and resonate with your customers. At First Pier, we understand the importance of a strong content strategy in driving organic traffic, boosting search rankings, and establishing your brand as an industry authority.
Building Links and Implementing Technical SEO
Link building and technical SEO are critical elements of a successful SEO strategy. Ecommerce SEO agencies work on establishing proper site structure, reducing page load time, using canonical tags, implementing XML sitemaps and robots.txt files, and ensuring clean URL structures. They also focus on building high-quality backlinks to your website from sites with greater domain authority. These efforts help to improve your site's credibility and visibility in search engine results.
Providing Specialized Insights and Long-Term Cost Reduction
Partnering with an ecommerce SEO agency can provide you with unique insights into your website's health and the competitive landscape. These agencies have access to cutting-edge tools and the latest technologies that can help monitor your website’s health, perform keyword research strategically, and analyze competition. Additionally, outsourcing your SEO tasks to a professional agency can save you time and reduce long-term costs by eliminating the need for an in-house SEO team. At First Pier, we offer clients the expertise of our robust team, which includes SEO experts, content marketers, social media managers, and web designers, all for the price of a single expert.
Ecommerce SEO agencies play an integral role in optimizing your online store for search engine visibility, user experience, and long-term profitability. With their specialized knowledge and strategic insights, these agencies can help you navigate the ever-changing landscape of SEO and achieve your online business goals.
How to Choose the Right Ecommerce SEO Agency
Selecting an ecommerce SEO agency that fits your business needs is a critical step in your online success journey. But how do you make the right choice? Here, we lay out key factors to consider when choosing an ecommerce SEO agency.
Evaluating Their Track Record and Case Studies
First and foremost, look at the track record of the potential agencies. Portfolios and case studies provide valuable insights into the agency's past performance, including the type of projects they've worked on and the results they've delivered. Examine websites they've optimized to see how well they rank in search results. This gives you a clear picture of whether they can help you achieve your objectives.
Considering Their Industry Experience
Next, consider their industry experience. SEO for a beauty products shop differs from SEO for a food product website. Each has unique challenges and requires different strategies. An agency familiar with the intricacies of your specific industry is more likely to employ the right tactics and deliver measurable results.
Checking Third-Party Reviews
Don't overlook third-party reviews. Past clients' feedback can reveal the agency's reliability, professionalism, and working style. Reviews can provide valuable information about their customer service, flexibility, and transparency, helping you gauge if they align with your brand.
Asking Important Questions about Their SEO Strategies and Tools
Lastly, don't shy away from asking tough questions. Understanding their approach to SEO, the tools they use - like SEMrush, Ahrefs or Moz - and how they keep up with industry trends is crucial. For instance, you could ask, "Based on what you see on our website, what are the biggest areas of improvement that you can spot?" or "How do you plan to stay on top of SEO trends and algorithm changes?"
At First Pier, we believe in transparency and open communication. As our expert Steve Pogson always says, "The right ecommerce SEO agency will become an extension of your team, fostering a positive, collaborative relationship that makes the process enjoyable and rewarding."
In conclusion, choosing the right ecommerce SEO agency is not just about cost. It's about finding a partner who understands your business, shares your vision, and has the expertise to drive your online growth.
The Cost of Ecommerce SEO Services
When it comes to investing in ecommerce SEO services, understanding the potential costs is crucial. The cost can vary significantly depending on your specific needs and the agency's expertise.
Most small-to-mid-sized businesses (SMBs) typically spend between $750 and $5000 per month on ecommerce SEO. This range can fluctuate depending on several factors such as the complexity of the project, the challenges involved, and the number of services required.
To put it into perspective, hiring an ecommerce marketing manager can cost between $73,000 and $145,000 yearly. On an hourly basis, the average rate for these professionals is $49.88 (source). However, hiring an ecommerce SEO agency like First Pier might be more cost-effective in the long run.
At First Pier, we offer a suite of services under one roof, saving you the time and effort of managing multiple specialists. You gain access to a team of experts who can handle everything from SEO audits and optimizing product pages to developing content strategies and building links.
While the cost of ecommerce SEO services can seem high initially, consider the potential return on investment (ROI). Well-executed SEO strategies can significantly increase your website's visibility, drive more organic traffic, and ultimately lead to higher sales and revenue.
So, while you're budgeting for ecommerce SEO services, remember to weigh the costs against the potential benefits. Investing in SEO is not just a cost but an investment in your business's future growth and success. As your partner in ecommerce growth, First Pier is committed to delivering value for every dollar you invest in SEO services.
The Benefits of Hiring an Ecommerce SEO Agency
Partnering with proficient ecommerce SEO agencies can yield substantial benefits for your online store. By leveraging their expertise and strategic insights, you can significantly enhance your online presence, drive more organic traffic, and boost sales.
Increased Visibility and Improved Rankings
Top-ranking positions on search engine results pages (SERPs) are crucial for your ecommerce success. A study conducted by Advanced Web Ranking revealed that the first organic result in Google Search has an average click-through rate (CTR) of 28.5%.
Ecommerce SEO agencies employ strategic practices like targeted keyword research, optimized content development, technical and development work, and PR outreach to boost your site rankings. As a result, your store becomes more visible to potential customers, attracting more organic traffic and leading to significant growth.
At First Pier, we understand the importance of top rankings and work tirelessly to help you achieve them for your most valuable keywords. Our team of SEO professionals stays on top of search engine best practices and algorithm changes to ensure your site remains relevant and visible.
Higher Sales and Revenue
SEO is more than just about driving traffic; it's about attracting high-quality traffic. Users who find your store through organic search are typically looking for specific products or services, making them more likely to convert compared to traffic from other sources.
With strategic SEO practices, ecommerce SEO agencies not only increase the number of visitors to your site but also improve the quality of that traffic. This, in turn, leads to higher conversion rates and increased sales.
Ongoing Management, Maintenance, and Promotion of Your Ecommerce Store
Ecommerce SEO is not a one-time effort; it requires continuous management, monitoring, and optimization. SEO trends and algorithms change frequently, and your site needs to keep up to stay ahead of the competition.
Ecommerce SEO agencies provide ongoing management and maintenance services to ensure your site remains optimized and up-to-date. They continuously monitor your site's performance, conduct regular SEO audits, and make necessary updates to keep your site performing at its best.
Moreover, they also take care of promoting your ecommerce store through various channels like social media and email marketing. They create engaging content, manage paid advertising campaigns, and build strong relationships with high-authority websites for link building.
In conclusion, partnering with competent ecommerce SEO agencies like First Pier can significantly enhance your ecommerce success. We offer tailored SEO strategies, ongoing management, and expert insights to maximize your store's visibility and boost your bottom line. With us, you can focus on what you do best - running your business - while we take care of driving your online growth.
Conclusion: Boost Your Ecommerce Success with Top SEO Agencies in 2021
The ecommerce landscape is becoming increasingly competitive, and having a robust online presence is no longer a luxury—it's a necessity. Aligning with top ecommerce SEO agencies can help you navigate this intricate digital landscape, optimize your online presence, and propel your brand's success.
Partnering with First Pier
At First Pier, we offer a specialized focus on ecommerce SEO, providing insights and strategies honed by years of industry experience. We understand that every business is unique, and we tailor our approach to align with your vision and goals.
With over 630 successful case studies, we've proven our ability to deliver results. Our team of experts, led by Steve Pogson, conducts thorough SEO audits, optimizes product pages, and develops content strategies that resonate with your target audience. We also prioritize link building and technical SEO, ensuring your ecommerce store is primed for success.
Investing in Your Success
We know that investing in ecommerce SEO services is a significant decision. That's why we are transparent about our pricing and work within your budget to achieve your goals. Our focus is on providing long-term value, saving you time and reducing costs in the long run. We offer monthly SEO packages to provide continuous support and optimization for your online store.
Your Partner for Growth
Choosing the right ecommerce SEO agency is like choosing a partner for growth. At First Pier, we don't just work for you—we work with you, becoming an extension of your team. We're not satisfied with merely driving traffic to your site; we aim to convert that traffic into sales, contributing to your bottom line and facilitating sustainable growth.
In conclusion, boosting your ecommerce success involves more than just having an online store. It requires strategic planning, continuous optimization, and a partnership with an ecommerce SEO agency that understands your goals and shares your vision.
Ready to take the next step? Discover how we can optimize your Shopify store or learn more about our content strategies for success. Let's work together to make 2021 a landmark year for your ecommerce success.
