Why Shopify New Features Matter for Your Store in 2025
Shopify new features continue to appear frequently, making it important for merchants and developers to stay informed. Here's a quick look at some of Shopify's latest updates:
- API changes: GraphQL's variant support increases from 100 to 2000.
- Checkout improvements: Faster cart loading and improved split shipping support.
- App store updates: Refreshed taxonomy to boost app findability.
- Improvements for developers: Headless commerce improvements with Hydrogen.
Understanding these developments can help you offer a smoother shopping experience, improve store performance, and increase sales. Whether you're managing an established Shopify store or you're a developer building Shopify apps, staying updated on these new features ensures you can adapt quickly and efficiently.
I'm Steve Pogson, a certified Shopify specialist with over 20 years of experience helping Shopify stores thrive. I've actively implemented and guided clients through Shopify new features, making sure their businesses are always ahead of the curve.
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1. Major Shopify API Changes in the 2025-07 Release
The Shopify 2025-07 release is here, and it's bringing some big changes aimed at making the platform faster, more scalable, and packed with features. As someone who's been working with Shopify for years, I can tell you firsthand—these shopify new features are both exciting and essential for your store's growth.
One of the most important updates is the increase in product variant support. Previously, merchants were limited to just 100 variants per product. Now, Shopify's GraphQL product APIs support up to 2,000 variants per product! That's right—a twenty-fold increase. If you've ever struggled with large product catalogs (I'm looking at you, fashion retailers!), this is a huge relief. With more variant options, you can easily manage products with multiple sizes, colors, and customizations without the old headaches.
But that's not all—Shopify has also significantly improved its Cart API. These upgrades boost performance and open up exciting new possibilities for your store. You can now handle subscriptions, product bundles, and contextual pricing more efficiently than ever before. Whether you're looking to offer curated product sets, recurring subscription plans, or personalized pricing strategies, the new Cart API has got you covered.
Shopify New Features Affecting Developers
For developers, these new API developments mean you'll need to adjust how you build and manage Shopify integrations. Shopify is clearly recommending GraphQL as their main approach going forward, and they're gradually phasing out many REST endpoints. This means it's crucial to start migrating your code to align with the new GraphQL patterns.
One important adjustment involves cart IDs and cart cookies, which now need a key parameter. It might sound like small potatoes, but trust me—it's important for data integrity and stronger session management. If your theme or custom app has hard-coded assumptions about how Shopify handles cart tokens, it's time to update your code to accommodate this new requirement.
Additionally, according to Shopify's latest API changes, they've streamlined count fields and standardized the GraphQL Admin API for better consistency. This should make your development process smoother in the long run—but it does mean a bit of upfront work right now.
Here at First Pier, staying ahead of changes like these is part of our daily routine. Whenever Shopify rolls out new features, we dig into the official documentation right away. We make sure our clients' stores and apps keep running smoothly, no matter how quickly Shopify's ecosystem evolves.
2. Deprecation of Checkout APIs and Migration Paths
One of the biggest shifts in Shopify's platform that merchants and developers need to understand is the deprecation of the Checkout APIs. If you've been relying on these APIs for custom checkouts, you'll want to pay attention—Shopify's Checkout APIs will be fully phased out by April 2025.
This isn't just a small tweak or minor update; it's a fundamental change in how custom checkout processes will work on Shopify. But don't worry—Shopify is providing a clear path forward, making the migration easier than you might think.
The main alternative Shopify is offering is the Storefront Cart API. Think of this as the newer, faster, and more powerful sibling of the old Checkout APIs. Another option Shopify provides is the Checkout Sheet Kit, which can also help you smoothly transition your custom checkout experiences.
Thankfully, Shopify has put together an easy-to-follow Cart API Migration Guide to help make this change as smooth as possible. I've personally walked through this guide with several of my clients at First Pier, and it does a great job explaining each step clearly and simply. It's designed to help you avoid any disruptions to your business and keep your customers happy.
Shopify New Features Replacing Deprecated APIs
It's important to recognize that these shopify new features aren't just substitutions—they're meaningful improvements that can genuinely boost your store's performance and offer your customers a better shopping experience.
For starters, the new Cart API brings significantly better performance, with loading times reportedly up to 50% faster. Your customers will definitely appreciate quicker and smoother checkouts.
Plus, Shopify has built in much richer functionality. You can now seamlessly manage things like subscriptions, product bundles, and contextual pricing—features that previously required complex customizations or additional apps.
You’ll also see a noticeable improvement in scalability. If your business has large or complex shopping carts, the new API handles them effortlessly, without slowing down or causing headaches.
Finally, Shopify has introduced clearer error handling and messaging, making it easier for you or your developers to pinpoint issues and fix them quickly. This means less downtime and fewer frustrated customers.
At First Pier, we've already started helping clients transition smoothly from the old Checkout APIs to the new Cart API. Trust me—the sooner you start planning this migration, the smoother it will be. If you're feeling unsure about how to move forward or need help figuring out where to start, we're here to guide you every step of the way.
3. Updated Cart APIs Offer New Capabilities
Shopify's updated Cart APIs are a big step forward, introducing exciting new possibilities to improve your store's shopping experience. These APIs have been rebuilt from the ground up, making them faster, more flexible, and packed with new features that merchants and developers have been asking for.
One of the most useful updates to Shopify's Cart APIs is their built-in support for advanced e-commerce scenarios. For example, you can now effortlessly offer subscription-based products to your customers. Previously, subscriptions required messy workarounds or third-party solutions. Now, the Cart API integrates smoothly with subscription services, enabling recurring payments and automatic renewals with ease.
Another major improvement is simplified handling of product bundles. In the past, creating bundled products often involved complex inventory and pricing setups. Shopify's new Cart APIs take care of these tricky details for you. This makes it straightforward to create attractive product bundles that encourage increased customer spend without the usual headaches.
Shopify's new features also include more powerful contextual pricing options. Imagine easily offering customized prices based on a customer's location, membership status, or even previous purchases. The updated APIs make personalized and context-driven pricing strategies accessible and easy to implement. This flexibility can help you drive more conversions and boost customer loyalty.
One particularly impressive addition is the CartTransform function. This tool lets you apply custom logic to a customer's cart, opening endless possibilities. For example, you could automatically offer personalized discounts, suggest complementary products, or dynamically adjust cart items based on rules you define. Before, this kind of functionality required significant custom development. Now, it's provided out-of-the-box through Shopify's Cart APIs.
Shopify has also introduced more detailed and specific error handling in these APIs. For instance, there's a new error code specifically designed to address missing payment methods during subscription draft commits. This might sound minor, but it's actually a huge relief for developers and store owners. Clearer error messages help customers quickly understand what's wrong and how to fix it, improving the checkout experience for everyone involved.
I've personally witnessed how the improved Cart APIs can significantly benefit our clients here at First Pier. Just recently, we worked with a beauty brand that wanted to launch a customizable subscription box. With Shopify's new features, we easily set up tiered subscription pricing and allowed customers to individually select items for their monthly boxes. What used to require complicated custom code was simplified and streamlined by Shopify's improved Cart API capabilities.
And let's not forget performance—Shopify has made significant improvements here as well. The updated Cart APIs load carts up to 50% faster and accelerate checkout buttons by nearly 60%. Faster load times mean less customer frustration, lower cart abandonment, and ultimately higher sales for your store.
Overall, Shopify's updated Cart APIs deliver improved speed, powerful new features, and greater flexibility, helping you create a truly exceptional shopping experience for your customers.
4. Shopify's Improved Support for B2B Commerce in APIs
Shopify has really stepped up its game when it comes to B2B (business-to-business) commerce, recognizing how crucial these sales channels have become for modern merchants. The latest Shopify new features include some impressive upgrades that make it easier than ever to manage more complex B2B transactions directly within Shopify.
One major improvement is the improved support for subscription contracts custom specifically for B2B scenarios. Now, merchants can easily set up recurring orders with customized pricing, terms, and delivery schedules for their business customers. Imagine you're a wholesale coffee supplier—your regular café clients can now automatically reorder their favorite blends weekly or monthly, with specific discounts and terms built right into their subscription agreements.
Another handy upgrade is the improved handling of buyer identity management. With this, you can now fine-tune who within a customer's organization can place orders, manage purchasing approvals, or view order histories. This feature is perfect for businesses that have multiple decision-makers—like a restaurant chain where district managers, kitchen supervisors, and corporate buyers might each have different purchasing permissions.
Shopify has also addressed a common pain point with automatic discounts now fully available for B2B checkouts. Previously, applying automatic discounts to business orders had limitations—now, those powerful discount tools you love for B2C are just as flexible and easy to apply for your B2B customers.
Shopify’s B2B capabilities don't stop there. They've also added robust support for setting custom pricing and payment terms, allowing you to offer special pricing or extended payment windows (like net-30 or net-60) to select business clients. Plus, if you need to enforce minimum orders—for example, wholesale customers needing to order at least $500 worth of products—you can now easily set and manage those requirements directly within Shopify.
Managing your B2B customer relationships also got simpler. Shopify's upgraded company account management tools now let you easily handle multiple contacts and approval workflows within a single corporate account. And when it comes to checkout, you can provide a B2B-specific checkout experience, adding custom fields or requirements custom to business customers, helping streamline the purchasing process.
Working at First Pier, I've personally witnessed how powerful these improvements can be. Recently, we helped a wholesale client transition from an outdated B2B system to Shopify’s more modern approach. The results? They saw a 30% increase in orders simply because their business customers found the new platform easier and faster to use.
These new B2B-focused updates make it clear: Shopify isn't just for consumer-facing stores anymore. Thanks to these thoughtful improvements, merchants can now confidently serve both consumers and businesses from one unified platform, making their e-commerce lives simpler and their customers even happier.
5. Shopify New Features: GraphQL Product APIs Supporting Up to 2000 Variants
Managing a large product catalog on Shopify has just gotten a whole lot easier, thanks to some impressive shopify new features. Shopify recently announced that its GraphQL product APIs now support up to 2,000 variants per product—a substantial increase from the previous limit of just 100 variants.
This change is welcome news for merchants who sell products with lots of customizations or options. Businesses in industries like fashion, furniture, and personalized gifts often struggled with the earlier limitations. Imagine selling a t-shirt available in multiple sizes, colors, sleeve lengths, and designs—this complexity quickly surpasses 100 variants. Until now, stores had to use workarounds, like creating separate products or relying on metafields, which complicated both management and customer experience.
To help manage these extended product capabilities efficiently, Shopify introduced the new productSet mutation within the GraphQL API. This nifty new feature lets you create or update multiple products in a single API call. For developers, this means fewer calls, less complexity, and smoother management of large catalogs.
Benefits of Shopify's New GraphQL Product APIs
Beyond simply allowing more variants per product, these new GraphQL APIs offer several key advantages that will help your Shopify store thrive.
One major benefit is improved catalog management efficiency. By updating multiple products simultaneously, you’ll spend far less time maintaining your inventory. Merchants handling complex products can now smoothly represent all combinations of attributes—better handling of complex products without clunky workarounds. This ultimately means less confusion for both store managers and customers.
Additionally, the new APIs significantly reduce the need for workarounds. Previously, merchants had to split complex products into multiple listings, confusing customers and increasing administrative effort. Now, you can neatly organize everything under one product listing, keeping your store clean and user-friendly.
Performance is another big win here. GraphQL APIs are generally faster and more efficient than the old REST APIs, translating to improved performance. Your catalog updates become quicker, your storefront loads faster, and your customers enjoy a smoother shopping experience.
Perhaps most importantly, Shopify continues to invest in GraphQL as the primary technology powering its platform. By adopting these new APIs now, you're future-proofing your store, ensuring it's ready to accept ongoing innovations from Shopify without additional headaches.
For more details, check out Shopify’s announcement on the New GraphQL product APIs.
At First Pier, we've seen how powerful these new API capabilities are. Recently, we worked with a client offering customizable apparel—think hoodies, leggings, and tees with endless color, size, and design combinations. By moving to the new GraphQL product APIs, we cut their catalog management time by more than half! Better yet, their customers now get a more intuitive shopping experience—no more searching through lots of similar products just to find the right variant.
If your Shopify store offers products with lots of options, this breakthrough in variant support is a definite game-changer. It simplifies your backend management, speeds up your storefront, and makes shopping easier for your customers.
6. Shopify's Improved App Submission and Review Process
Submitting an app to the Shopify App Store used to be a bit like tossing your keys into the ocean—you’d send it off and just hope for the best. Thankfully, the latest Shopify new features have made the entire app submission and review process friendlier, clearer, and much faster.
One of the biggest improvements is the addition of personalized guidance for developers. Instead of vague, generic feedback, Shopify now gives clear, detailed instructions on exactly what needs fixing or improving. This simple change saves developers tons of time (and headaches!) by cutting down on unnecessary back-and-forth conversations.
Another handy update is the introduction of a new install modal. This clearly shows merchants exactly what store data an app will access before they install it. This extra transparency helps build trust between app developers and merchants, as store owners can make informed, confident decisions about which apps they use.
Shopify has also improved the data access section of app listings. Now, merchants see simple, plain-language explanations of what data an app collects and how it’s used. This makes even complicated privacy and data security details easy to understand, giving store owners even more confidence when choosing apps.
If you've ever had to resubmit an app due to feedback, you'll love how Shopify has streamlined the resubmission process. Developers no longer have to start from square one each time—it's now simpler and faster to make required changes, update your submission, and get your app live in the store.
For merchants, these improvements mean higher-quality, more secure apps that they can find, trust, and use with confidence. Apps now get published more quickly, so merchants have faster access to helpful new tools and features.
Here at First Pier, our team regularly creates custom Shopify apps for clients. From experience, I can tell you that these Shopify improvements aren’t just nice-to-haves—they significantly speed up our workflow. With clear guidelines and quicker reviews, we can get apps into clients’ hands faster than ever before. Plus, the improved transparency helps build stronger relationships between merchants and developers.
Combined with Shopify's refreshed app taxonomy (which we'll explore a bit later), these changes are making the Shopify App Store easier to steer, safer to use, and quicker to deliver real value for merchants and developers alike.
7. New UI Extension Capabilities for Checkout Customization
Shopify's latest update includes exciting new UI extension capabilities, empowering merchants and developers with greater flexibility in customizing the checkout experience. These shopify new features make it easier than ever to provide customers with a checkout that matches the unique needs of your business, all while maintaining Shopify's trademark reliability and speed.
One standout improvement is the support for split shipping. This feature allows shoppers to send individual items in their order to different addresses—a real game-changer for merchants selling gifts, or for handling complex business-to-business orders. Imagine being able to effortlessly ship a birthday present to a friend and supplies for your office in a single checkout—that's the kind of customer-friendly experience these extensions provide.
Along with split shipping, Shopify introduced new extension points that let developers fine-tune the checkout process even further. Specifically, there are new targets for shipping method option lists and item targets, enabling merchants to clearly display shipping choices based on product details or customer location. This means you can customize the way items are grouped for shipping, clearly show shipping costs, and provide realistic estimated delivery times. To learn more details about these capabilities, check out the UI Extensions documentation.
These shopify new features aren't just about functionality—they also improve visual customization. You can now configure up to four distinct color schemes for your checkout. This lets you easily match checkout visuals with your brand's colors and style, creating a consistent, professional look from start to finish.
At First Pier, we've already helped a few clients take advantage of these new UI extension capabilities. One of our clients, a specialty food retailer, struggled with clearly communicating different shipping requirements for perishable and non-perishable goods. By using the updated checkout extensions, we set up a checkout experience that clearly separated these item groups with their own relevant shipping options. The results? A smoother shopping experience that reduced customer confusion, decreased customer service inquiries, and even helped cut cart abandonment by about 15%.
These new UI extensions strike a smart balance between customization and simplicity. You can now shape the checkout experience to fit your business needs without losing Shopify's trusted speed, security, and conversion-optimized processes.
8. Shopify's Customer Data Protection and Security Measures
Shopify takes customer security and data protection seriously—and they've stepped things up with their latest round of updates. With privacy becoming more important than ever (and regulations tightening), these Shopify new features will help merchants and customers steer digital shopping safely and confidently.
One key update is the new Level 2 Protected Customer Data requirements. This sounds fancy, but it's really about making sure apps accessing sensitive customer details are carefully reviewed and meet higher security standards. Merchants can rest easy knowing only trusted, carefully vetted apps can touch their customers' private information.
Another simple yet practical improvement is the introduction of new timeout parameters for the order status page. Ever walk away from a shared computer forgetting to log out? Shopify now automatically logs users out after a certain period of inactivity, keeping order details safe from accidental exposure. It's a small change, but it goes a long way toward protecting customer privacy, especially in busy environments.
Shopify has also updated the admin panel with new Customer Privacy settings, giving merchants more control over how customer information is collected and shared through tracking technologies like custom pixels. This is great news for merchants because it helps them easily stay compliant with customer privacy laws like GDPR or CCPA, without jumping through complicated hoops.
Developers will notice Shopify's tighter controls around data access for apps, too. Apps now need to clearly and transparently communicate exactly what data they're accessing and how they'll use it—right there during installation. Merchants can quickly see what's happening, and if needed, easily revoke permissions later on. Developers get clearer guidelines and improved audit capabilities, helping them stay within security best practices.
At First Pier, we take these Shopify updates to heart. When we create custom apps and integrations for our clients, we always make sure to follow Shopify's latest guidelines and security standards. After all, protecting customer data isn't just good compliance—it's good business.
With these new measures, Shopify isn't just keeping pace with data regulations; they're staying ahead of the curve. Merchants benefit from stronger security, customers gain peace of mind, and everyone can feel more confident shopping and selling online.
9. Hydrogen Improvements for Headless Commerce
Shopify's Hydrogen framework, a powerful tool for building custom, headless storefronts, just got even better. The latest improvements show Shopify’s clear commitment to supporting modern e-commerce architectures, giving you even greater flexibility and performance for your online store.
To keep developers like you on top of the latest trends, Shopify now rolls out new Hydrogen releases every month. You can expect fresh updates during the first week of each month, making it easier to plan your development schedule and quickly adopt the newest capabilities. For instance, the recent Hydrogen June 2025 release introduced several valuable improvements that are truly worth exploring.
One of the key highlights is Vite support, which speeds up your development experience with faster build times and quicker feedback. If you’ve ever sat impatiently waiting for your local server to rebuild, this change alone will make your life much easier (and your coffee breaks shorter!).
Shopify also improved developer tooling within Hydrogen, making it simpler to spot and fix errors. Improved debugging features and clearer error messages mean less head-scratching and more productive coding sessions.
On top of these developer-friendly refinements, the latest Hydrogen updates expand support for important commerce capabilities. For example, new hooks and components now make it much easier to implement complex storefront features like gift cards, localized consent management, and better sitemap generation. These additions allow you to create richer, fully-featured storefronts without complex custom coding.
Performance optimizations have also taken a front seat, helping your Hydrogen-powered store load faster, improving customer experience and conversion rates. One impressive new feature is the OptimisticVariant hook, which speeds up perceived load times as customers switch between product options, making the shopping experience smoother—especially helpful for stores selling products with endless color or size combinations.
Shopify has also introduced custom environment file support, which simplifies managing your store’s configuration across different environments such as development, staging, and production. This helps keep your workflows clean and organized, reducing the risk of mistakes when updating your site.
At First Pier, we’ve helped several clients accept Hydrogen, and the results speak for themselves. One client who switched to a Shopify Hydrogen-based storefront saw page load speeds improve by over 40%, leading directly to higher mobile conversions. They loved how the new storefront allowed them to beautifully showcase their brand’s unique style and creativity without sacrificing speed or stability.
If you've been considering a headless approach, these recent Shopify new features in Hydrogen make it an even smarter choice. With monthly updates consistently adding useful capabilities and refinements, Shopify's Hydrogen framework continues to mature and grow—helping merchants like you build fast, flexible, and powerful custom storefronts.
10. Refreshed App Taxonomy Affecting App Findability
Shopify recently revamped its app taxonomy, bringing clearer categories and easier navigation to the Shopify App Store. This might sound a bit technical at first, but trust me—it's great news for both merchants and app developers.
Before this update, merchants often had to scroll through countless apps in broad categories to find suitable solutions. Now, the refreshed taxonomy introduces more specific categories and subcategories, so finding the exact app you need has become quicker and simpler. Whether you're looking to improve marketing, streamline shipping, or boost sales, the new structure helps you quickly pinpoint apps that fit your specific business goals.
According to Shopify's official announcement, "we have refreshed app taxonomy" explicitly to make apps easier to find. This change not only saves merchants valuable time but also ensures they find solutions that truly match their needs, reducing frustration and confusion.
For app developers, this restructuring also makes a significant difference. By having clearer, more targeted categories, it's much easier to position apps exactly where interested merchants are already browsing. This increased visibility can lead to higher-quality installations and happier users overall—it's a win-win!
Additionally, Shopify has introduced category page ads that work on a cost-per-click basis. This new feature helps developers spotlight their apps directly within relevant category pages, right in front of merchants actively looking for solutions. For merchants, this means finding potentially ideal apps and integrations faster and more effectively.
Search within the Shopify App Store has also improved thanks to smarter algorithms designed to better understand merchant intent. You can now easily filter and compare apps, including side-by-side comparisons of up to four apps at once. This helps you confidently choose the best tool for your store without spending hours reading descriptions.
At First Pier, I've already seen clients benefit noticeably from these improvements. Merchants report finding it far easier to identify apps relevant to their specific needs, leading to smarter app choices and ultimately, better business outcomes. If you're an app developer, it's definitely worth taking some time to review and update your app's category placement and descriptions. Ensuring your app is accurately categorized can greatly improve your visibility with the merchants who truly need your solutions.
With these Shopify new features, finding the right app—or getting your app finded—just became simpler, faster, and more intuitive.
Frequently Asked Questions about Shopify's New Features
How Will the Deprecation of Checkout APIs Affect My Store?
If you're like many store owners, hearing about Shopify deprecating the Checkout APIs might have you wondering, "What does this even mean for me?" Don't worry—let's break it down together.
For most Shopify stores, especially if you're using Shopify's built-in checkout, you won't need to lift a finger. Shopify will handle the transition smoothly behind the scenes, keeping things running seamlessly. However, if your store uses custom-built checkout processes, headless commerce setups, or apps that significantly modify the checkout flow, you'll have some homework to do.
Shopify has set a clear timeline for this change: by April 2025, the Checkout APIs will be completely phased out. This gives you time—but it's important to start planning now. You'll need to migrate your existing checkout customizations to either the new Storefront Cart API or the Checkout Sheet Kit.
The good news? These new systems aren't just replacements—they're shopify new features that offer big upgrades. You'll enjoy faster and more reliable performance, better scalability, and additional features like subscriptions, bundled products, and more flexible pricing options.
To make your migration as painless as possible, Shopify provides a handy Cart API Migration Guide. At First Pier, we're already helping our clients audit their current setups and transition smoothly well before the April 2025 deadline. If you're feeling unsure, it's always better to start early—and we're here to help you every step of the way.
What Are the Benefits of the New GraphQL Product APIs?
One of the most exciting shopify new features for stores with complex products is the expanded support for variants in Shopify's new GraphQL Product APIs. Previously, each product could only have up to 100 variants—think sizes, colors, materials, and combinations. But now, that limit has skyrocketed to 2,000 variants per product. Yes, you read that right!
This means brands that offer highly customizable items—like clothing, shoes, or furniture—no longer have to create complicated workarounds. Managing your product catalog just got a whole lot easier and more efficient, thanks to the new productSet mutation. With this feature, you can create or update many products and their variants in just one API call, saving loads of time.
Using GraphQL also means your store will respond quicker because you can request exactly the data you need—nothing extra. And because Shopify is investing more and more in GraphQL, starting now will position your store well for future improvements. Plus, the clearer and more detailed error messages make troubleshooting a breeze.
At First Pier, we've already helped several clients adopt these new APIs. They've enjoyed faster management of their catalogs, fewer headaches, and happier customers thanks to a smoother shopping experience.
For more details, check out Shopify's official announcement of the new GraphQL product APIs.
How Can I Use Shopify's New Features for B2B Commerce?
Shopify isn't just a great platform for selling to everyday customers. Its impressive new B2B-focused features make it an ideal choice if you're looking to serve business buyers too.
With the latest shopify new features, you can easily create dedicated company accounts for your business customers. This means you can customize pricing, set payment terms (like net-30 or net-60), and manage multiple users within one organization. You can even set minimum order values—perfect if you have certain purchasing requirements.
Subscription contracts are another helpful addition, allowing your B2B buyers to set up regular, recurring orders with specific terms—all handled seamlessly in Shopify. And the improved automatic discount functions let you apply custom or volume-based discounts in B2B checkouts without any manual effort.
The checkout experience itself has become more B2B-friendly. Now you can easily add custom fields and options that your business customers may need, like billing details, purchase orders, or specific shipping instructions.
To take advantage of these features, you'll want to enable B2B capabilities in your Shopify admin. You might also find it helpful to explore specialized B2B apps on the refreshed Shopify App Store to improve things further. At First Pier, we've assisted numerous clients in setting up streamlined B2B sales channels alongside their consumer channels, creating an efficient and unified e-commerce experience that serves both types of customers effectively.
Conclusion
Staying on top of shopify new features is essential for any merchant or developer looking to maintain a competitive edge in today’s fast-changing e-commerce world. Shopify keeps rolling out improvements that directly address real business needs, from expanding product variant support to impressive new checkout capabilities. These updates aren't just bells and whistles—they offer genuine advantages like smoother operations, better customer experiences, and increased sales.
Some standout changes include the expanded GraphQL APIs, which now allow up to 2,000 product variants, making life much easier if you offer complex product options. Shopify has also revamped the Cart APIs, supporting advanced features like subscriptions, product bundles, and flexible pricing. These updates are especially helpful if you're looking to create more personalized shopping experiences or streamline your checkout process.
Beyond these technical improvements, Shopify has significantly improved its B2B commerce tools. Features like subscription contracts, automatic B2B discounts, and custom checkout flows make it easier than ever to sell directly to other businesses. Plus, the checkout UI extensions now let you create highly customized checkout journeys, including popular features like split shipping—perfect for gifts or multi-location orders.
For developers, the move to GraphQL is a big deal. It not only streamlines development but also offers better performance and stronger capabilities. Shopify’s improved app submission process, combined with a clearer taxonomy in the App Store, makes it faster and easier for merchants to find and trust the right apps. Regular monthly updates to Hydrogen, Shopify's headless commerce framework, also mean a smoother development experience and more predictable outcomes for those exploring headless solutions.
At First Pier, we know navigating these updates can feel overwhelming—but it doesn’t have to be. We specialize in guiding businesses through these changes, ensuring you can confidently and quickly adopt new Shopify features. Whether you're migrating from soon-to-be-deprecated APIs, setting up advanced B2B features, or customizing your checkout experience, our team is here to support your e-commerce success in 2025 and beyond.
Shopify will keep evolving—introducing new features and adjusting existing ones. By staying informed and working with a trusted partner like First Pier, you can ensure your store stays ahead of the curve, offering your customers a consistently outstanding shopping experience.
To find out more about how we can help you get the most from these powerful new features, take a moment to explore First Pier’s Shopify services. We’d love to work with you to build an online store that truly sets you apart.
