Using B2B Potential with Shopify Plus
Shopify Plus wholesale is an integrated B2B solution that allows businesses to sell directly to other companies through a customized online store. If you're looking to set up wholesale on Shopify Plus, here's what you need to know:
- Built-in B2B features: Company profiles, customer-specific catalogs, and volume pricing
- Two store options: Blended (B2B and DTC in one store) or dedicated wholesale storefront
- Self-service ordering: Password-protected access with custom pricing and payment terms
- Seamless integration: Works with your existing systems including ERP and CRM platforms
In today's digital landscape, B2B ecommerce is continuing to see impressive growth. Businesses are increasingly seeking streamlined ways to manage both their direct-to-consumer and wholesale operations without juggling multiple platforms or complex workarounds.
What makes Shopify Plus stand out for wholesale is its ability to integrate B2B functionality directly into the core platform. Unlike standard Shopify or third-party solutions, Shopify Plus offers a cohesive approach that maintains your brand experience while providing the specialized tools wholesale customers expect.
"Our B2B process was manual and time consuming. In order to scale, we needed an easier way to cater to these B2B customers. That's where B2B on Shopify comes in," explains one SVP of Emerging Channels whose company transformed their wholesale operations using the platform.
With Shopify Plus wholesale, you can create password-protected storefronts with customized pricing, payment terms, and product catalogs custom to specific business customers. This level of personalization allows you to meet the unique needs of each wholesale client while managing everything from a single dashboard.
I'm Steve Pogson, founder of First Pier and a certified Shopify specialist with over two decades of experience implementing Shopify Plus wholesale solutions for growing businesses. My team and I have helped numerous brands leverage these powerful B2B features to streamline operations and drive significant revenue growth.
Simple shopify plus wholesale word guide:
What is Shopify Plus Wholesale?
Shopify Plus wholesale is a powerful set of built-in B2B features that comes directly with the Shopify Plus platform. While standard Shopify works great for selling to individual customers, Shopify Plus takes things to the next level by adding tools specifically designed for business-to-business sales.
Think of it as the difference between a regular car and a luxury SUV - they both get you where you're going, but one comes with a lot more features and capabilities. Standard Shopify might let you handle some basic wholesale operations through apps or workarounds, but Shopify Plus wholesale builds these features right into the platform itself.
"I love seeing the look on people's faces when we show them B2B on Shopify," says a VP of product at the platform provider. That reaction makes perfect sense - businesses are often surprised to find they can manage both retail and wholesale operations in one seamless system, rather than cobbling together multiple platforms or complex workarounds.
One of the best things about Shopify Plus wholesale is how flexible it is. You can set up your store in one of two ways:
Blended stores: This is a single storefront that serves both your regular customers and your business customers. When wholesale customers log in, they see their special pricing and catalogs automatically.
Dedicated stores: This gives your wholesale customers their own separate, password-protected storefront that's exclusively for them.
What's really smart about either option is that they both run on the same backend system. This means you're managing your inventory, processing orders, and keeping track of customer data all in one place, no matter which type of customer you're selling to. This unified approach saves you tons of time and prevents headaches from trying to sync multiple systems.
When you add the wholesale channel to your Shopify Plus admin, it automatically sets up with password protection, keeping your wholesale offerings secure from public view. Only the business customers you approve can access your wholesale catalogs and see your special pricing.
The numbers speak for themselves—many businesses using Shopify for B2B sales have reported significant year-over-year increases in total wholesale revenue. This impressive growth shows just how effective the platform has become for wholesale operations.
Whether you're already running a wholesale business or considering adding a wholesale channel to your existing retail operation, Shopify Plus wholesale offers a complete solution that grows with your business and adapts to your specific needs.
Key Features and Benefits of Shopify Plus B2B Wholesale
Whether you're just starting out or already established in wholesale, Shopify Plus wholesale has a variety of built-in features designed specifically for business-to-business selling. These specialized tools simplify your wholesale operations, create a smooth shopping experience for your business customers, and help your business grow.
One of the standout features is the ability to create company profiles. This makes managing your wholesale customers easy, even when they have multiple buyers or locations. You can group different individuals under a single company account, simplifying account management and giving your customers seamless self-service access.
Speaking of self-service, Shopify Plus wholesale offers powerful self-serve purchasing tools. Wholesale customers can easily place and track their own orders directly through your online store. This reduces manual work for your team, while giving buyers the convenience and transparency they expect.
Another essential feature is the ability to set up customer-specific catalogs. These catalogs let you show different products or prices to different wholesale buyers. You can set unique pricing, adjust product visibility, and even offer volume pricing—discounts based on order size. This level of personalization helps you tailor the buying experience to each wholesale customer's unique needs and purchasing patterns.
Flexible payment solutions are critical for wholesale transactions, and Shopify Plus wholesale doesn't disappoint. It supports flexible payment options such as net payment terms (for example, Net 30 or Net 60), purchase orders, and vaulted credit cards for secure, convenient repeat purchasing. You can easily assign specific payment methods at the company level and even handle multiple currencies, making it easier for international customers to buy from your store.
Your sales team will also love the built-in sales rep tools, which let them place orders on behalf of customers and manage accounts directly. Plus, with workflow automation powered by Shopify Flow, you can streamline routine tasks, saving your team valuable time.
If you're looking for more advanced solutions, Shopify Plus wholesale supports extensive customization options. You can use APIs and headless storefronts to create custom wholesale experiences, integrate seamlessly with your existing ERP systems, and customize your store’s appearance with unique themes. You can learn more about these customization options by visiting Shopify’s own APIs and Custom Themes documentation or exploring our Shopify Plus Features List.
These features don’t just help with efficiency—they also build stronger customer relationships. A Managing Director and Co-Founder using Shopify Plus wholesale sums it up nicely: "We can set up a new retailer in the wholesale website to make the user experience highly personalized to that customer." Personalized experiences like these encourage loyalty and repeat business.
Customer-Specific Catalogs in Shopify Plus Wholesale
One of the most impressive capabilities within Shopify Plus wholesale is creating custom product catalogs custom for each wholesale customer. With customer-specific catalogs, you can show or hide products based on which customer is logged in, offer exclusive products to select retailers, and set individualized pricing for different customers.
Imagine you sell clothing to both boutique shops and department stores. With Shopify Plus wholesale, you could show an exclusive, limited-edition line to boutique buyers while providing a broader range of products with different pricing tiers to larger department stores. This custom approach makes each customer's ordering experience feel unique and helps you build stronger, long-lasting partnerships.
Ben Chidiac, Co-founder of Beard & Blade, explains the value clearly: "Without a doubt, the biggest myth about a wholesale business is that the self-service ordering model used in retail won't work. As in retail, business customers benefit greatly from the time and effort savings of online ordering, in their own time, with full visibility of the status of their order."
Customer-specific catalogs enable exactly that—an efficient, personalized self-service wholesale experience that keeps your business customers satisfied and returning for more.
Flexible Payment Options in Shopify Plus Wholesale
B2B buyers often have different payment expectations than typical online shoppers, and the team at Shopify Plus wholesale clearly thought this through. You can offer your wholesale customers flexible and convenient payment methods such as net payment terms (Net 30, Net 60, etc.), purchase order (PO) processing, and vaulted credit cards safely stored for repeat orders. You can also set these payment methods individually for each customer account, providing the flexibility your wholesale clients appreciate.
For businesses selling internationally, Shopify Plus wholesale supports multiple currencies, making cross-border transactions simple and straightforward. You can even offer PayPal payments for wholesale accounts, providing yet another convenient payment option.
Neil Stuber, Brand Manager at Hurraw! Balm, emphasizes why ease of use matters most: "The myth that a memorable purchasing experience matters—that's false. The online experience for wholesale ecommerce websites should be as minimal as possible. Buyers want products that perform. Buyers have POs to enter and want the least amount of hiccups possible."
With Shopify Plus wholesale, these flexible payment features help you reduce friction during checkout, resulting in smoother transactions, fewer abandoned carts, and happier wholesale customers overall.
Setting Up Your Shopify Plus Wholesale Store
Getting your Shopify Plus wholesale store up and running is simpler than you might think. The process starts right in your Shopify admin panel and follows a logical path that even those new to B2B can follow with confidence.
First, you'll need to add the wholesale channel to your Shopify admin. Head to Settings > Apps and sales channels, then search for the Wholesale channel and add it to your store. Once you do this, Shopify automatically creates your wholesale store with a password-protected domain – already taking care of that crucial security element for you.
With your store created, it's time to make it your own. Apply a B2B-optimized theme that speaks to your brand while offering the streamlined experience wholesale buyers expect. Unlike retail customers who might enjoy browsing, wholesale buyers typically want to find products and check out as efficiently as possible.
"Shopify's B2B capabilities have given us the cohesive brand experience we wanted and customization options that meet the needs of our wholesale partners. We're not bound by others' constraints," explains one Managing Director who successfully implemented a Shopify Plus wholesale store.
Next, you'll want to set up company profiles for your wholesale customers. These profiles allow you to organize multiple buyers under a single company umbrella, making it easier to manage permissions and keep track of orders by business.
Creating price lists is a crucial step that defines your wholesale pricing structure. You can establish different tiers based on customer type, order volume, or other factors that make sense for your business model.
Don't forget to configure your payment terms. B2B customers often expect options like net-30 payment terms or purchase orders – setting these up early ensures a smooth ordering experience.
After configuring these foundational elements, you can add products to your wholesale catalog and create customer-specific catalogs that show the right products to the right businesses at the right prices.
Before going live, place some test orders to make sure everything works as expected. Once you're confident in your setup, send invitations to your wholesale customers so they can access your password-protected store.
It's worth noting that to access the wholesale channel, you must be on the Shopify Plus plan. You'll also need to be logged in either as the store owner or with a staff account that has Applications and Settings permissions.
If you're looking for more information about B2B capabilities, check out B2B and DTC, all in one place on Shopify's official site.
Blended vs. Dedicated Stores on Shopify Plus Wholesale
When setting up your Shopify Plus wholesale operation, one of the biggest decisions you'll face is whether to create a blended store or a dedicated store. Both approaches have their merits, and the right choice depends on your specific business needs.
A blended store keeps everything under one roof. You maintain a single storefront that serves both your B2B and DTC customers, with wholesale features activating automatically when business customers log in. This creates a unified brand experience and simplifies management since you're only maintaining one store.
"A huge differentiator for B2B on Shopify is its access to the most customizable features of the online store," notes Michael Keenan, highlighting how blended stores can take full advantage of Shopify's customization tools.
With a blended approach, your product catalog is shared across both customer types, though pricing will differ based on customer accounts. This streamlines inventory management and ensures consistency across your sales channels. Many merchants find this approach particularly valuable for maintaining brand cohesion and reducing duplicate work.
On the other hand, a dedicated store creates a completely separate storefront exclusively for your wholesale customers. This gives you the freedom to create a highly specialized B2B experience with different themes and layouts custom specifically to business buyers. For companies with vastly different B2B and DTC workflows, this clear separation can be beneficial.
A dedicated wholesale store might be the better option if your wholesale operation requires a dramatically different user experience or if you want to maintain strict boundaries between your retail and wholesale businesses.
As one merchant who tried both approaches told us: "We found that the blended store worked best for us. Our wholesale customers appreciate the familiar shopping experience, and our team loves managing everything in one place."
When making this decision, consider factors like the similarity between your B2B and DTC operations, your team's capacity to manage multiple stores, and how integrated you want your data to be. The good news is that Shopify Plus gives you the flexibility to choose the approach that best fits your business model.
Customizing and Integrating Your Shopify Plus Wholesale Experience
One of the best parts of Shopify Plus wholesale is how flexible and easy it is to customize. Unlike separate B2B platforms, Shopify Plus integrates wholesale features right into your main Shopify store. That means you can offer wholesale customers an experience that's perfectly custom to their needs—without losing your brand's unique personality.
As Bryan Eisenberg, co-author of "Be Like Amazon," wisely notes: "Don't fall into the trap of thinking that B2B is fundamentally different from B2C ecommerce. There are nuances depending on your customer's level of technical proficiency. But at the end of the day, we are still selling to people."
So let's take a closer look at how you can make your wholesale shop feel just right for your business customers.
Custom Themes for a Branded Wholesale Experience
Shopify Plus wholesale lets you apply custom themes to your wholesale store, ensuring the look and feel align perfectly with your brand identity. You can customize your wholesale storefront using Shopify's Liquid coding language, creating an inviting, professional environment that wholesale buyers love.
Maybe your wholesale customers prefer a simpler, more efficient buying experience compared to retail shoppers. With custom themes, you can adjust your layout to highlight bulk ordering, simplify product browsing, and streamline checkout. The result? Your clients spend less time navigating and more time placing larger orders.
APIs and Integrations to Connect Your Systems
One big advantage of Shopify Plus wholesale is how smoothly it integrates with your existing business software like ERP systems, CRMs, and inventory tools. Connecting these tools through Shopify's robust APIs and Custom Themes means your wholesale store stays in sync with key business processes.
For instance, linking your wholesale store to your ERP software gives you real-time updates on inventory levels, pricing changes, and order statuses—cutting down manual work and reducing mistakes. Integrating your CRM can help your sales team track wholesale customer interactions, enabling a smoother sales process and improved relationship building. Essentially, you're bringing all your business information into one clear, unified view.
Workflow Automation to Make Your Life Easier
Let's face it—running a wholesale business can involve lots of repetitive tasks, from manually checking new orders to sending payment reminders. Thankfully, Shopify Plus wholesale includes Shopify Flow, a powerful automation tool that helps businesses streamline common tasks.
With Shopify Flow, you can automatically send notifications when large orders come through, approve new wholesale customer accounts, or even flag orders that require special handling. By freeing your team from routine chores, Flow lets you focus on growing your wholesale business and nurturing customer relationships.
Headless Commerce for Unique Wholesale Experiences
Sometimes, you want even more flexibility than a standard Shopify front-end offers—that's where headless commerce comes in. Shopify Plus wholesale supports headless solutions, meaning you can build completely customized storefronts while still using Shopify’s reliable backend system.
With headless commerce, you can design specialized interfaces specifically custom to your wholesale customers' unique needs. For example, you might create an ordering dashboard optimized for quick bulk purchasing or develop industry-specific browsing tools. This approach allows you to combine Shopify’s robust technology with the exact wholesale experience your customers need.
At First Pier, we've helped brands in Portland, Maine, and beyond create tailor-made wholesale experiences that drive real results. One local food and beverage business saw wholesale orders jump by 45% after we designed a custom wholesale portal integrated seamlessly with their ERP software.
And we can't forget the importance of SEO for wholesale success. As SEO strategist Jacob McMillen says: "SEO is a goldmine for B2B, and in many niches, it's significantly less competitive than B2C." With Shopify Plus wholesale, you can easily optimize your wholesale store for search engines, making sure potential business customers find you exactly where they're looking.
To learn more about all the possibilities with Shopify Plus, check out our detailed Shopify Plus Features List.
Managing B2B Customers and Orders on Shopify Plus
When you're selling wholesale, keeping your customer relationships strong and managing orders efficiently are essential for success. Thankfully, Shopify Plus wholesale provides helpful tools that streamline how you work with your B2B customers and keep everything running smoothly from one convenient place.
Company Profiles: Keeping B2B Relationships Organized
With Shopify Plus wholesale, you can set up detailed company profiles for each business customer. These profiles help you keep track of critical information such as order histories, specific pricing agreements, and even tax exemption status. You can also manage multiple buyer accounts within the same company—perfect for businesses with many team members placing orders.
Think of company profiles like your own digital filing cabinet: everything related to a B2B customer stays neatly organized and easy to access whenever you need it.
Order Management: Simple and Streamlined
Processing wholesale orders can be a headache with traditional methods—but not with Shopify Plus wholesale. You can easily create and manage wholesale orders right in your Shopify admin. Draft orders can quickly be converted into invoices, meaning you can send customers accurate quotes or invoices without delay.
And here's the best part: customer-specific discounts and pricing automatically apply when an order is placed. Your team won't need to manually adjust prices for each wholesale customer or remember complicated terms—it all happens seamlessly behind the scenes.
Whether you're managing large shipments, tracking down payment details, or confirming fulfillment status, the unified order management system in Shopify Plus keeps everything clear and straightforward.
Empowering Your Sales Team to Drive More Business
Your sales reps are vital for building strong business relationships and capturing new opportunities. Shopify Plus wholesale empowers your sales team with dedicated sales tools that make it easy for them to manage accounts and place orders on behalf of your customers.
With specific sales rep permissions, your team can access relevant customer information, create customized quotes, manage draft orders, and even assist with onboarding new customers. This means your team spends less time wrestling with administrative tasks and more time focusing on building relationships and growing your wholesale business.
James Brooks, CFO and Founder of The Elephant Pants, says it best: "Don't get trapped in the 'If you build it, they will come' mentality. You have to go out there and hustle: on the phone, at trade shows, and in person at stores. Simply being alive and visible in the digital space isn't enough unless you push your brand in the real world."
Simplifying the Customer Onboarding Process
One particularly helpful feature is the ability to let potential wholesale customers request accounts directly on your website. Instead of relying on time-consuming email exchanges or phone calls, interested businesses can easily apply to become wholesale customers. Once approved, they gain access to their customized wholesale portal right away.
This helps you capture new leads quickly and efficiently. With smoother onboarding, you can turn interested prospects into regular wholesale customers faster than ever.
As Jesse Teske, VP of performance marketing at ThinkWarwick, advises: "Don't think that your website should cater to all audiences. When you know your audience, tailor the experience to them to maximize profits for wholesale."
By using the powerful customer and order management tools included with Shopify Plus wholesale, you'll not only simplify day-to-day operations but also build stronger, lasting relationships with your business customers.
To learn more about the comprehensive B2B capabilities in Shopify Plus, check out our detailed guide on Shopify Plus B2B Features.
Real-World Success with Shopify Plus Wholesale
Real-world results are the true test of any platform. And Shopify Plus Wholesale passes with flying colors. But don't just take it from me—let's explore a few examples of businesses that have grown impressively with Shopify Plus wholesale.
Luxury Swimwear Brand Kulani Kinis
Kulani Kinis, a luxury swimwear brand, turned to Shopify Plus for their B2B wholesale needs—and their results speak for themselves. After implementing Shopify's built-in wholesale features, their online transaction revenue increased by an astounding 300%. Not only that, but their wholesale revenue grew by a solid 60%, too.
How did they achieve this? By taking advantage of Shopify's user-friendly wholesale channel, Kulani Kinis created a personalized buying experience custom to each retailer. According to their Managing Director and Co-Founder:
"Shopify’s B2B capabilities have given us the cohesive brand experience we wanted and customization options that meet the needs of our wholesale partners."
By allowing their wholesale customers to easily manage orders themselves—complete with personalized catalogs and pricing—they significantly improved customer satisfaction.
Specialty Food and Beverage Company
When a specialty food producer implemented Shopify Plus wholesale, they quickly streamlined their B2B processes and saw impressive benefits. Right off the bat, they were able to cut order processing time by 75%, allowing them to handle more orders without additional headaches.
Thanks to Shopify’s easy-to-use order management features, their team could spend less time on manual work and more time growing their business. As a result, their average order value jumped by 30%, and they expanded their wholesale customer base by 40% within just a year.
Here's how one customer summed up their experience:
"We tried them all... Shopify Plus wholesale is the best B2B solution out there, and their support has been consistent and efficient. From the initial call to installation, onboarding, and technical implementation—they've been there every step of the way."
Healthcare Products Manufacturer
Even businesses in highly specialized industries find success with Shopify Plus wholesale. One healthcare product manufacturer moved their entire wholesale operation onto Shopify Plus and completely transformed the customer buying experience.
With Shopify’s self-service ordering and built-in B2B capabilities, they were able to reduce ongoing B2B website maintenance costs by more than 50%. And because of the automation and ease of use, they attracted and onboarded new wholesale customers quickly and efficiently, creating a scalable ordering system that practically ran itself.
These real-world examples highlight just how effective Shopify Plus wholesale can be for businesses of all sizes and industries. Whether it's swimwear, specialty foods, or healthcare products, Shopify’s wholesale tools simplify complex processes and help B2B brands grow faster and smarter.
Kevan Lee, Director of Marketing at Buffer, makes a great point about the power of brand visibility:
"A lot of B2B and wholesale ecommerce websites get caught up in being data-driven to succeed. You should be data-informed, but today's shoppers find your product in so many different ways from so many different channels that you can succeed quite well by top-of-funnel and brand awareness alone."
At First Pier, we've seen this with our clients. Local businesses here in Portland, ME and beyond have leveraged the power of Shopify Plus wholesale to transform their B2B operations, boost revenue, and strengthen customer relationships.
Want to learn more about how Shopify Plus wholesale can help your brand grow? Check out our detailed list of Shopify Plus features—or better yet, reach out for specialized Shopify Plus optimization services. We're always here to help!
Frequently Asked Questions about Shopify Plus Wholesale
Thinking about using Shopify Plus wholesale to grow your B2B business? You've probably got a few questions on your mind—and luckily, we've got clear, friendly answers to help you out. Grab a cup of coffee, sit back, and let's walk through some of the most common questions businesses have about Shopify Plus wholesale.
What are the pricing considerations for Shopify Plus B2B Wholesale?
One of the great things about Shopify Plus wholesale is that all its robust B2B features come bundled with your regular Shopify Plus plan. Typically, Shopify Plus pricing begins around $2,300–$2,500 per month, depending on your sales volume. There's no extra monthly fee just to access the wholesale tools. (Nice, right?)
When deciding if Shopify Plus wholesale is worth it for your business, think beyond just the monthly fee. Consider the big picture:
- You won't need to pay for a separate wholesale platform since it's all integrated.
- You'll save time and money managing one streamlined system rather than juggling multiple tools.
- You can avoid manual tasks and repetitive workflows thanks to automation and self-service options.
- And best of all, improved customer experiences typically lead to higher sales and more repeat orders.
In short, Shopify Plus wholesale often ends up being a smart investment that pays off quickly.
One happy merchant summed it up perfectly:
"This really is a game-changing app for anyone that wants to run a wholesale (B2B or Hybrid B2C & B2B) online shop."
How does Shopify Plus B2B compare to other solutions?
Wondering how Shopify Plus wholesale stacks up against other wholesale platforms? Here's the scoop.
The biggest difference is that Shopify Plus wholesale isn't a separate platform—it's directly built into your existing Shopify Plus store. This means you won't have to juggle multiple systems or rely heavily on third-party apps. Instead, Shopify Plus wholesale gives you an integrated approach right within your main store, making life simpler for your team (and your customers!).
Additionally, the native wholesale features are baked directly into Shopify's admin dashboard. Everything from creating customer-specific catalogs and pricing to managing B2B orders and company accounts is right there, easy to access.
By using a single platform for retail and wholesale, you'll have unified data—one clear source of truth for your products, customers, and orders. Plus, you'll enjoy brand consistency across all your sales channels. Want even more functionality? Shopify’s huge ecosystem includes over 8,000 apps that can extend your wholesale capabilities further if needed.
Ben Chidiac, Co-founder of Beard & Blade, busts a common myth about wholesale ecommerce:
"Without a doubt, the biggest myth about a wholesale business is that the self-service ordering model used in retail won't work."
Shopify Plus wholesale proves this wrong by making it easy for business customers to order online independently—just like retail customers do.
What are the limitations of Shopify Plus Wholesale and how can they be addressed?
Even though Shopify Plus wholesale is a powerful solution, there are a few limitations to keep in mind. But don't worry—there are practical workarounds to tackle them.
One important consideration is that the wholesale functionality is exclusively available on Shopify Plus. So, if your business is currently on one of Shopify’s standard plans, you'll need to upgrade to access these robust B2B tools.
Another potential issue is the learning curve. Your team will need some time to get comfortable using the integrated B2B tools effectively. (Think of it like learning to drive a new car—once you get used to it, you'll wonder how you got by without it.)
While Shopify Plus wholesale offers extensive pricing options, very complex pricing structures might require some additional customization or app integrations. Similarly, businesses with highly specialized or uncommon ERP systems might need some custom integration help to achieve a seamless workflow.
But don't let this scare you off—these challenges are manageable! At First Pier, we've helped many merchants overcome similar limitations by:
- Providing expert guidance to make the most of Shopify Plus wholesale tools
- Offering custom development to tailor features to your exact needs
- Integrating specialized apps from the Shopify App Store to fill in gaps
- Creating customized workflows with Shopify Flow to automate complex processes
The secret to success with Shopify Plus wholesale isn't just choosing the right tool—it's also setting it up properly and optimizing it regularly. That's exactly where First Pier shines. Our Shopify Plus optimization services can help you maximize your wholesale channel’s potential, ensuring your business grows smoothly and successfully.
To Sum Up
To sum up, Shopify Plus wholesale is a powerful solution for businesses wanting to simplify their B2B operations, without losing the brand consistency that customers love. By integrating B2B features directly into your Shopify platform, you can avoid the headaches of managing separate systems or juggling complicated workarounds.
As we move further into 2025, B2B sales on Shopify continue to grow, showing that more and more businesses are succeeding with this integrated approach. Real-world cases like luxury swimwear brand Kulani Kinis really highlight what's possible—they increased online transaction revenue by 300% and grew wholesale revenue by an impressive 60% after moving their wholesale operations onto Shopify Plus.
What makes Shopify Plus wholesale particularly valuable is how it combines powerful features with genuine flexibility. You can customize catalogs, pricing, and payment options specifically for your wholesale customers, and seamlessly integrate with your existing ERP systems. Whether you prefer a blended store serving both regular customers and wholesale buyers, or a dedicated wholesale-only storefront, Shopify’s centralized technology makes data management easy and consistent across all channels.
Bryan Eisenberg said, "Don't fall into the trap of thinking that B2B is fundamentally different from B2C ecommerce... at the end of the day, we are still selling to people." Shopify understands this idea perfectly. With Shopify Plus wholesale, you can offer wholesale buyers the intuitive, smooth experience they're used to as consumers, while still meeting the special demands of B2B transactions.
At First Pier, we've seen how Shopify Plus wholesale can transform businesses here in Portland, ME, and beyond. Our clients have experienced impressive growth and simplified operations when they moved their wholesale onto Shopify Plus. We're experts at Shopify development and optimization, so we know exactly how to set up your wholesale store for maximum success.
If you're ready to make your wholesale business easier, more scalable, and more profitable, talk to us about how First Pier can help you optimize your Shopify Plus wholesale store.
The future of B2B ecommerce is digital, personalized, and fully integrated—and that's exactly what Shopify Plus wholesale delivers.
