Ragged Coast Chocolates is a craft chocolate company based in Westbrook, Maine, making small-batch confections with an emphasis on quality ingredients and local sourcing. As their business grew across wholesale, retail, and direct-to-consumer channels, they needed a digital marketing partner who could bring structure to their ad spend, improve their email performance, and help them scale seasonally — without losing the warmth and personality that defines the brand.
Ragged Coast Chocolates has been in business since 2007, in different locations and under different names, but always as makers of some of the finest chocolates and truffles around. When we started working together, their digital marketing had been on and off, ad hoc, and only semi-functional for some years, presenting a clear opportunity for improvement.
Our work started with a complete overhaul of Ragged Coast’s attribution and event capture, creating a stable data framework from which we could report on our work accurately. From there, we moved to rebuild the account structures on Meta and Google, balancing a full funnel with the need to also market locally, and keep shipping challenges (nobody likes melty chocolate) in mind.
The outcome of our efforts was transformative for Ragged Coast Chocolates. By implementing a stable data framework and rebuilding their digital marketing strategies, we enabled them to make significant progress towards their goals.
“For the first time, I feel like we are able to make real forward movement toward our goal, especially with the work you are doing, and doing well. When we would try to implement things ourselves in the past they just wouldn’t work, but when you implement things for us we have to be able to produce to a higher level because what you implement works.”
Steve Shaffer, Co-Founder & CEO — Ragged Coast Chocolates
Ragged Coast Chocolates didn't just need better ad spend — they needed a partner who understood the rhythm of a seasonal food business and could build systems that made growth feel manageable, not stressful. By cleaning up the data foundation first, then building out channel strategy, email segmentation, and pre-order infrastructure, every metric moved. Online sales up 16%. In-store sales up 39%. ROAS improved across the board. And as CEO Steve Shaffer noted, they genuinely looked forward to every meeting.
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